Where else do they give you £100,000,000 worth of objets d'art free with every egg salad? thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, room 514 , Case EDUC, Shelf 17, Box A

Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?

Poster
1988 (issued)
Artist/Maker
Place Of Origin

This poster was one of six in the campaign series 'V&A: An ace caff, with quite a nice museum attached', produced by Paul Arden and Jeff Stark for Saatchi & Saatchi Advertising Ltd., London.

It was part of the V&A's campaign to make the museum more attractive and accessible to the general public in the late 1980s. From the Museum's inception in 1852, its founding principle has been to make art and design accessible to all. The plain-spoken language in the poster's copy was meant to emphasize the easy, democratic nature of accessing the V&A collections. The work of art depicted in the poster is an ivory sculpture, Venus and Cupid, by Le Marchand.


object details
Categories
Object Type
Additional TitleV & A an ace caff with quite a nice museum attached (series title)
Materials and Techniques
colour offset lithograph
Brief Description
'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster; Colour offset lithograph; From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum; Art director, Paul Arden; Copywriter. Jeff Stark; Produced by Saatchi & Saatchi Advertising Ltd.' Great Britain; 1988.
Physical Description
'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster advertising the Victoria and Albert Museum; Depicting an ivory sculpture of Venus and Cupid by Le Marchand being held in a woman's manicured hand; Colour offset lithograph.
Dimensions
  • Height: 56.35cm
  • Width: 41.3cm
  • See notes field height: 56.7cm
  • See notes field width: 41.4cm
Second set of dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and Inscriptions
Where else do they give you £100, 000, 000 worth of objets d'art free with every egg salad? (English; centre lower margin)
Object history
From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum.
Subjects depicted
Place Depicted
Summary
This poster was one of six in the campaign series 'V&A: An ace caff, with quite a nice museum attached', produced by Paul Arden and Jeff Stark for Saatchi & Saatchi Advertising Ltd., London.



It was part of the V&A's campaign to make the museum more attractive and accessible to the general public in the late 1980s. From the Museum's inception in 1852, its founding principle has been to make art and design accessible to all. The plain-spoken language in the poster's copy was meant to emphasize the easy, democratic nature of accessing the V&A collections. The work of art depicted in the poster is an ivory sculpture, Venus and Cupid, by Le Marchand.
Associated Objects
Bibliographic Reference
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other Number
1/D12 - V&A microfiche
Collection
Accession Number
E.515-1988

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record createdFebruary 11, 2004
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