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Poster - Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?
  • Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?
    Arden, Paul, born 1940 - died 2008
  • Enlarge image

Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?

  • Object:

    Poster

  • Place of origin:

    London (made)

  • Date:

    1988 (issued)

  • Artist/Maker:

    Arden, Paul, born 1940 - died 2008 (art director)
    Stark, Jeff (copywriter)
    Saatchi & Saatchi (producer)

  • Materials and Techniques:

    colour offset lithograph

  • Museum number:

    E.515-1988

  • Gallery location:

    Prints & Drawings Study Room, room 514, case EDUC, shelf 17, box A

This poster was one of six in the campaign series 'V&A: An ace caff, with quite a nice museum attached', produced by Paul Arden and Jeff Stark for Saatchi & Saatchi Advertising Ltd., London.

It was part of the V&A's campaign to make the museum more attractive and accessible to the general public in the late 1980s. From the Museum's inception in 1852, its founding principle has been to make art and design accessible to all. The plain-spoken language in the poster's copy was meant to emphasize the easy, democratic nature of accessing the V&A collections. The work of art depicted in the poster is an ivory sculpture, Venus and Cupid, by Le Marchand.

Physical description

'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster advertising the Victoria and Albert Museum; Depicting an ivory sculpture of Venus and Cupid by Le Marchand being held in a woman's manicured hand; Colour offset lithograph.

Place of Origin

London (made)

Date

1988 (issued)

Artist/maker

Arden, Paul, born 1940 - died 2008 (art director)
Stark, Jeff (copywriter)
Saatchi & Saatchi (producer)

Materials and Techniques

colour offset lithograph

Marks and inscriptions

Where else do they give you £100, 000, 000 worth of objets d'art free with every egg salad?
English; centre lower margin

Dimensions

Height: 56.35 cm, Width: 41.3 cm, Height: 56.7 cm see notes field, Width: 41.4 cm see notes field

Object history note

From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum.

Descriptive line

'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster; Colour offset lithograph; From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum; Art director, Paul Arden; Copywriter. Jeff Stark; Produced by Saatchi & Saatchi Advertising Ltd.' Great Britain; 1988.

Bibliographic References (Citation, Note/Abstract, NAL no)

Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Materials

Paper; Ink

Techniques

Colour offset lithograph

Subjects depicted

Fingernails; Hand; Sculpture; Museum

Categories

Prints; Advertising; Tiles; History of the V&A; Posters

Collection

Prints, Drawings & Paintings Collection

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