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Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?
Arden, Paul, born 1940 - died 2008 - Enlarge image
Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?
- Object:
Poster
- Place of origin:
London (made)
- Date:
1988 (issued)
- Artist/Maker:
Arden, Paul, born 1940 - died 2008 (art director)
Stark, Jeff (copywriter)
Saatchi & Saatchi (producer) - Materials and Techniques:
colour offset lithograph
- Museum number:
E.515-1988
- Gallery location:
Prints & Drawings Study Room, room 514, case EDUC, shelf 17, box A
This poster was one of six in the campaign series 'V&A: An ace caff, with quite a nice museum attached', produced by Paul Arden and Jeff Stark for Saatchi & Saatchi Advertising Ltd., London.
It was part of the V&A's campaign to make the museum more attractive and accessible to the general public in the late 1980s. From the Museum's inception in 1852, its founding principle has been to make art and design accessible to all. The plain-spoken language in the poster's copy was meant to emphasize the easy, democratic nature of accessing the V&A collections. The work of art depicted in the poster is an ivory sculpture, Venus and Cupid, by Le Marchand.
