This poster was one of six in the campaign series 'V&A: An ace caff, with quite a nice museum attached', produced by Paul Arden and Jeff Stark for Saatchi & Saatchi Advertising Ltd., London.
It was part of the V&A's campaign to make the museum more attractive and accessible to the general public in the late 1980s. From the Museum's inception in 1852, its founding principle has been to make art and design accessible to all. The plain-spoken language in the poster's copy was meant to emphasize the easy, democratic nature of accessing the V&A collections. The work of art depicted in the poster is an ivory sculpture, Venus and Cupid, by Le Marchand.
Physical description
'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster advertising the Victoria and Albert Museum; Depicting an ivory sculpture of Venus and Cupid by Le Marchand being held in a woman's manicured hand; Colour offset lithograph.
Place of Origin
London, England (made)
Date
1988 (issued)
Artist/maker
Arden, Paul, born 1940 - died 2008 (art director)
Jeff Stark (copywriter)
Saatchi & Saatchi (producer)
Materials and Techniques
colour offset lithograph
Marks and inscriptions
Where else do they give you £100, 000, 000 worth of objets d'art free with every egg salad?
Dimensions
Height: 56.35 cm, Width: 41.3 cm, Height: 56.7 cm see notes field, Width: 41.4 cm see notes field
Object history note
From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum.
Descriptive line
'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster; Colour offset lithograph; From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum; Art director, Paul Arden; Copywriter. Jeff Stark; Produced by Saatchi & Saatchi Advertising Ltd.' Great Britain; 1988.
Bibliographic References (Citation, Note/Abstract, NAL no)
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Text of entry as follows:
'ARDEN, Paul
...
Posters (6) in the campaign series V & A an ace caff with quite a nice museum attached, produced by the advertising agency Saatchi & Saatchi Advertising Ltd., advertising the Victoria and Albert Museum. The art director was Paul Arden and the copywriter Jeff Stark. 1988 COL Each 56.7 x 41.4 cm
E.515-520-1988
Where else do they give you £100,000,000 worth of objets d’art free with every egg salad?
E.515-1988 fiche 1/D12
All right, the mirror’s seen better days, but the currant buns are very tasty.
E.516-1988 fiche 1/E1
All right, the chair’s a bit weird, but we don’t monkey around with the dumplings.
E.517-1988 fiche 1/E2
Looks like Elsie’s been putting too much in the trifle again.
E.518-1988 fiche 1/E3
There’s nothing wrong with modern art that a good cup of tea won’t cure.
E.519-1988 fiche 1/E4
Yeah, and the dressing on the salad ain’t half bad either.
E.520-1988 fiche 1/E5'
Materials
Paper; Ink
Techniques
Colour offset lithograph
Subjects depicted
London; Sculpture; Hand; Museum; Fingernails
Categories
Prints; Advertising; Tiles; History of the V&A; Posters
Collection code
PDP
