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Print - Literature Guidelines
  • Literature Guidelines
    Rufus Leonard Design Consultants
  • Enlarge image

Literature Guidelines

  • Object:

    Print

  • Place of origin:

    London (made)

  • Date:

    1990 (made)

  • Artist/Maker:

    Rufus Leonard Design Consultants (designer)

  • Materials and Techniques:

    Print on paper

  • Credit Line:

    Given by the artist

  • Museum number:

    E.2139:12-1991

  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design was handed over to the client. Here the designers specify exactly how much space should be left between the symbol and its companion lettering.

Physical description

Single sheet of white paper with mark, grid lines and text printed in black

Place of Origin

London (made)

Date

1990 (made)

Artist/maker

Rufus Leonard Design Consultants (designer)

Materials and Techniques

Print on paper

Marks and inscriptions

Literature Guidelines/ The Mark/ Version B
Along the top; Printing; Ink

This distance may be increased but not decreased/ The London Philharmonic/ Measure over this width/ centre
Within the design; Printing; Ink

This relationship of symbol to logotype is used on smaller page sizes such as 1/3 A4 leaflets [.] The length of the logotype is half the width of the symbol. It is ranged right from a line drawn vertically through the centre of the symbol. The distance between the symbol and the logotype is variable. It is recommended that this relationship should not be used smaller than 50mm, because the logotype may become unreadable. Apart from changing the vertical spacing between the two elements the mark must not be altered or redrawn in any way, and must only be reproduced from the master bromide (B) at the back of this document.
Along the bottom, over four columns; Printing; Ink

Issued June 1990
Bottom right corner; Printing; Ink

Dimensions

Height: 29.8 cm, Width: 21 cm

Descriptive line

Printed sheet with illustration and written guidelines for the layout of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990

Materials

Paper; Ink

Techniques

Printing

Subjects depicted

Layout; Logos; Graphic design; Branding; Corporate Image; Orchestras

Categories

Advertising

Collection

Prints, Drawings & Paintings Collection

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