Or are you looking for Search the Archives?

Please complete the form to email this item.

Print - Literature Guidelines
  • Literature Guidelines
    Rufus Leonard Design Consultants
  • Enlarge image

Literature Guidelines

  • Object:


  • Place of origin:

    London (made)

  • Date:

    1990 (made)

  • Artist/Maker:

    Rufus Leonard Design Consultants (designer)

  • Materials and Techniques:

    Print on paper

  • Credit Line:

    Given by the artist

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. It specifies exactly how the mark should be placed on the page, which typefaces should be used and where the name of the sponsor should appear. This was to ensure that certain standards could be maintained after the design had been handed over to the client.

Physical description

Single sheet of white paper with a symbol and text printed in black ink

Place of Origin

London (made)


1990 (made)


Rufus Leonard Design Consultants (designer)

Materials and Techniques

Print on paper

Marks and inscriptions

Literature Guidelines/ Page Layouts/ '1/3 A4 leaflet cover'
Top right; Printing; Ink

NatWest THE ACTION BANK Sponsor/ Classics for Pleasure Series/ Royal Festival Hall/ The London Philharmonic/ THE SOUTH BANK CENTRE/ centre
Within the design; Printing; Ink

The grid and layout shown here can be used for third A4 front covers. Sponsors' names must be placed appropriately. This page shows an acceptable solution, when placing a large sponsorship mark. A. 10 pt Helvetica Black, upper and lower case, ranged right. B. 12 pt Bembo Italic, upper and lower case, ranged left. C. 8pt Bembo, centred over the column. D. The NatWest sponsorship mark placed so that the word 'NatWest' appears to run on to the leaflet heading. E. 7 pt Bembo, centred over the column. F. This mark is version 2, centred right to left with the logotype on the baseline of the grid. G. The South Bank Centre mark centred over the column and on baseline of the grid.
Across the bottom of the sheet, over four columns; Printing; Ink

Issued June 1990
Bottom right corner; Printing; Ink


Height: 29.8 cm, Width: 21 cm

Descriptive line

Printed sheet with illustration and written guidelines for the layout of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990


Paper; Printing ink



Subjects depicted

Layout; Logos; Graphic design; Branding; Corporate Image; Orchestras




Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.