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  • Place of origin:

    Italy (probably, made)

  • Date:

    1990 (printed)

  • Artist/Maker:

    Toscani, Oliviero, born 1942 (designer)

  • Materials and Techniques:

    Colour offset lithography

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 17

This poster formed part of the United Colors of Benetton clothing company's autumn/winter advertising campaign in 1990. Part of the marketing strategy adopted by designer Oliviero Toscani was to use visual imagery associated with controversial political and social current events. Here, test-tubes filled with blood are labelled with the forenames of world leaders from across the political spectrum. The 'united color' of their blood suggests the Benetton strapline.

Physical description

This advertisement for the 'United Colours of Benetton' clothing brand incorporates twelve test tubes filled with blood samples. Each tube is labelled with a Christian name including Margaret, Yasser and Nelson. The name on each label corresponds with the first name shared with a contemporary world leader.

Place of Origin

Italy (probably, made)


1990 (printed)


Toscani, Oliviero, born 1942 (designer)

Materials and Techniques

Colour offset lithography


Height: 298 mm, Width: 420 mm

Descriptive line

Benetton poster - twelve test tubes of blood samples, designed by Oliviero Toscani, 1990. (D&AD Education box)


Ink; Card



Subjects depicted

Blood; Globalism; Test tubes


Prints; Advertising; Posters


Prints, Drawings & Paintings Collection

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