Corporate Membership Scheme
Leaflet
1990 (made)
1990 (made)
| Artist/Maker | |
| Place of origin |
This leaflet details the corporate membership scheme offered by the London Philharmonic Orchestra in 1990-1991. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This leaflet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of leaflet.
Object details
| Category | |
| Object type | |
| Title | Corporate Membership Scheme (assigned by artist) |
| Materials and techniques | Printed paper |
| Brief description | Leaflet entitled 'Corporate Membership Scheme' for the London Philharmonic Orchestra, with mark designed by Rufus Leonard Design Consultants, 1990 |
| Physical description | Leaflet, folded in four, with printed text and the figure of a conductor in orange and yellow on a dark blue ground. |
| Dimensions |
|
| Marks and inscriptions | Corporate Membership Scheme/ [1990-1991]/ Royal Festival Hall/ The London Philharmonic (On the cover) |
| Credit line | Given by the consultants |
| Subjects depicted | |
| Place depicted | |
| Summary | This leaflet details the corporate membership scheme offered by the London Philharmonic Orchestra in 1990-1991. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This leaflet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of leaflet. |
| Associated objects | |
| Collection | |
| Accession number | E.2140-1991 |
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| Record created | January 29, 2004 |
| Record URL |
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