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Corporate Membership Scheme

  • Object:


  • Place of origin:

    London (made)

  • Date:

    1990 (made)

  • Artist/Maker:

    Rufus Leonard Design Consultants (consultants)
    London Philharmonic Orchestra (commissioned by)

  • Materials and Techniques:

    Printed paper

  • Credit Line:

    Given by the consultants

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

This leaflet details the corporate membership scheme offered by the London Philharmonic Orchestra in 1990-1991. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This leaflet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of leaflet.

Physical description

Leaflet, folded in four, with printed text and the figure of a conductor in orange and yellow on a dark blue ground.

Place of Origin

London (made)


1990 (made)


Rufus Leonard Design Consultants (consultants)
London Philharmonic Orchestra (commissioned by)

Materials and Techniques

Printed paper

Marks and inscriptions

Corporate Membership Scheme/ [1990-1991]/ Royal Festival Hall/ The London Philharmonic
On the cover


Height: 20.9 cm, Width: 51.5 cm unfolded, Width: 14.7 cm folded

Descriptive line

Leaflet entitled 'Corporate Membership Scheme' for the London Philharmonic Orchestra, with mark designed by Rufus Leonard Design Consultants, 1990


Paper; Ink

Subjects depicted

Graphic Design; Branding; Conductors; Corporate identity; Orchestras




Prints, Drawings & Paintings Collection

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