Or are you looking for Search the Archives?

Please complete the form to email this item.

Corporate Membership Scheme

  • Object:

    Leaflet

  • Place of origin:

    London (made)

  • Date:

    1990 (made)

  • Artist/Maker:

    Rufus Leonard Design Consultants (consultants)
    London Philharmonic Orchestra (commissioned by)

  • Materials and Techniques:

    Printed paper

  • Credit Line:

    Given by the consultants

  • Museum number:

    E.2140-1991

  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

This leaflet details the corporate membership scheme offered by the London Philharmonic Orchestra in 1990-1991. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This leaflet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of leaflet.

Physical description

Leaflet, folded in four, with printed text and the figure of a conductor in orange and yellow on a dark blue ground.

Place of Origin

London (made)

Date

1990 (made)

Artist/maker

Rufus Leonard Design Consultants (consultants)
London Philharmonic Orchestra (commissioned by)

Materials and Techniques

Printed paper

Marks and inscriptions

Corporate Membership Scheme/ [1990-1991]/ Royal Festival Hall/ The London Philharmonic
On the cover

Dimensions

Height: 20.9 cm, Width: 51.5 cm unfolded, Width: 14.7 cm folded

Descriptive line

Leaflet entitled 'Corporate Membership Scheme' for the London Philharmonic Orchestra, with mark designed by Rufus Leonard Design Consultants, 1990

Materials

Paper; Ink

Subjects depicted

Graphic Design; Branding; Conductors; Corporate identity; Orchestras

Categories

Advertising

Collection

Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.