1990 (made)
| Artist/Maker | |
| Place of origin |
This is the cover of a leaflet detailing the corporate membership scheme offered by the London Philharmonic Orchestra in 1990-1991. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’ - a combination of a ‘symbol’ and ‘logotype’ (an image and a caption) - to be printed on all the orchestra’s communication material. This print shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. This sheet is probably a ‘proof’ - that is, a test print made to ensure that the colours and orientation are as the designer intended.
Object details
| Category | |
| Object type | |
| Materials and techniques | Print on paper |
| Brief description | Cover sheet of the London Philharmonic Orchestra's Corporate Membership Scheme, with logo designed by Rufus Leonard Consultants, 1990 |
| Physical description | Single sheet with printed text and the figure of a conductor in bright blue and yellow on a black ground. |
| Dimensions |
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| Marks and inscriptions | Corporate Membership Scheme/ [1990-1991]/ Royal Festival Hall/ 27th September 1990 to/ The London Philharmonic (Across the design) |
| Credit line | Given by the designer |
| Subjects depicted | |
| Place depicted | |
| Summary | This is the cover of a leaflet detailing the corporate membership scheme offered by the London Philharmonic Orchestra in 1990-1991. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’ - a combination of a ‘symbol’ and ‘logotype’ (an image and a caption) - to be printed on all the orchestra’s communication material. This print shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. This sheet is probably a ‘proof’ - that is, a test print made to ensure that the colours and orientation are as the designer intended. |
| Associated objects | |
| Collection | |
| Accession number | E.2141-1991 |
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| Record created | January 29, 2004 |
| Record URL |
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