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International Series

Booklet
1990 (made)
Artist/Maker
Place of origin

This booklet details the 1991 international programme of the London Philharmonic Orchestra. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This booklet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of booklet.


Object details

Category
Object type
TitleInternational Series (assigned by artist)
Materials and techniques
Printed paper
Brief description
Booklet entitled 'International Series' for the London Philharmonic Orchestra, with mark designed by Rufus Leonard Design Consultants, 1990
Physical description
Booklet entitled 'International Series' printed in green, white and mustard, with logos for the London Philharmonic Orchestra and the South Bank Centre along the bottom.
Dimensions
  • Height: 20.9cm
  • Width: 14.9cm
Marks and inscriptions
[1990-1991]/ International Series/ 30 January 1991 to 20 May 1991/ Royal Festival Hall (At the top; Printing)
Credit line
Given by the consultants
Subjects depicted
Place depicted
Summary
This booklet details the 1991 international programme of the London Philharmonic Orchestra. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This booklet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of booklet.
Associated objects
Collection
Accession number
E.2142-1991

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Record createdJanuary 29, 2004
Record URL
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