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International Series

  • Object:


  • Place of origin:

    London (made)

  • Date:

    1990 (made)

  • Artist/Maker:

    Rufus Leonard Design Consultants (consultants)

  • Materials and Techniques:

    Printed paper

  • Credit Line:

    Given by the consultants

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

This booklet details the 1991 international programme of the London Philharmonic Orchestra. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This booklet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of booklet.

Physical description

Booklet entitled 'International Series' printed in green, white and mustard, with logos for the London Philharmonic Orchestra and the South Bank Centre along the bottom.

Place of Origin

London (made)


1990 (made)


Rufus Leonard Design Consultants (consultants)

Materials and Techniques

Printed paper

Marks and inscriptions

[1990-1991]/ International Series/ 30 January 1991 to 20 May 1991/ Royal Festival Hall
At the top; Printing


Height: 20.9 cm, Width: 14.9 cm

Descriptive line

Booklet entitled 'International Series' for the London Philharmonic Orchestra, with mark designed by Rufus Leonard Design Consultants, 1990


Paper; Ink



Subjects depicted

Graphic Design; Branding; Conductors; Corporate Identity; Orchestras




Prints, Drawings & Paintings Collection

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