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Design for the London Philharmonic Orchestra logo

Drawing
1989-1990 (made)
Artist/Maker
Place of origin

This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. These are early sketches for a symbol and may represent the conductor’s head, arms and batons. The final symbol was similar but benefited from a lighter touch. The head became less square and the orientation changed to reflect the way the viewer’s eye moves from left to right.


Object details

Categories
Object type
TitleDesign for the London Philharmonic Orchestra logo (generic title)
Materials and techniques
Ink on paper
Brief description
Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990
Physical description
Three designs in ink on paper exploring the relationship of head, arm and star shapes. All edges have been torn against a ruler.
Dimensions
  • Height: 37.7cm
  • Width: 34.5cm
Credit line
Given by Rufus Leonard Design Consultants
Subjects depicted
Place depicted
Summary
This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. These are early sketches for a symbol and may represent the conductor’s head, arms and batons. The final symbol was similar but benefited from a lighter touch. The head became less square and the orientation changed to reflect the way the viewer’s eye moves from left to right.
Associated objects
Collection
Accession number
E.2135-1991

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Record createdJanuary 28, 2004
Record URL
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