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Drawing - Design for the London Philharmonic Orchestra logo
  • Design for the London Philharmonic Orchestra logo
    Worthington, Darrel
  • Enlarge image

Design for the London Philharmonic Orchestra logo

  • Object:

    Drawing

  • Place of origin:

    London (made)

  • Date:

    1989-1990 (made)

  • Artist/Maker:

    Worthington, Darrel (artist)
    Svensen, Neil (artist)
    Rufus Leonard Design Consultants (artists)

  • Materials and Techniques:

    Ink on paper

  • Credit Line:

    Given by Rufus Leonard Design Consultants

  • Museum number:

    E.2135-1991

  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. These are early sketches for a symbol and may represent the conductor’s head, arms and batons. The final symbol was similar but benefited from a lighter touch. The head became less square and the orientation changed to reflect the way the viewer’s eye moves from left to right.

Physical description

Three designs in ink on paper exploring the relationship of head, arm and star shapes. All edges have been torn against a ruler.

Place of Origin

London (made)

Date

1989-1990 (made)

Artist/maker

Worthington, Darrel (artist)
Svensen, Neil (artist)
Rufus Leonard Design Consultants (artists)

Materials and Techniques

Ink on paper

Dimensions

Height: 37.7 cm, Width: 34.5 cm

Descriptive line

Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990

Materials

Ink; Paper

Techniques

Drawing

Subjects depicted

Orchestras; Conductors; Music; Branding; Batons; Graphic Design; Corporate image

Categories

Advertising; Designs; Drawings

Collection

Prints, Drawings & Paintings Collection

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