Poster
ca. 1936 (printed)
| Artist/Maker | |
| Place of origin |
This poster was issued by Intourist, the official travel agency of the former Soviet Union, in around 1936. It was included in the V&A's Art Deco exhibition in 2003. It advertises the former Soviet Republic of Armenia as a tourist destination. Intourist had the state monopoly on travel during the Soviet era, and still dominates the travel trade to many provincial Russian locations. The image of Soviet Armenia communicated here is a glamorous and varied one. The train and the car in the foreground boast the advanced modern machinery of the period and the high railway bridge is an example of Soviet engineering skills. The beauty of the country's natural landscape is shown in the background. The poster creates an image of glamorous tourism, and is similar to travel posters produced in western Europe at the time.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Colour lithograph |
| Brief description | Poster by Sergey Igumnov for Intourist advertising Soviet Armenia, ca. 1936 |
| Physical description | A poster showing a train on a railway bridge with high arches, with a car travelling underneath in the foreground. Yellow sky, blue snow-peaked mountains, city and a forest in the background. The words 'Soviet Armenia' on the bottom. The viaduct depicted is located in Ijevan in the Tavush Province of northeastern Armenia and is now reportedly defunct. |
| Dimensions |
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| Style | |
| Marks and inscriptions | 'Soviet Armenia' (bottom of the image) |
| Credit line | Given by Miss Dagmar Edwards |
| Object history | At the time of collection, it was recorded as 'anonymous' as the poster is unsigned. However, it has later been attributed to Igumnov who was a graphic designer and head of the Bureau of Trade Promotion within the All-Union Chamber of Commerce who oversaw the production of Intourist advertising. |
| Production | Issued by Intourist, official travel agency of the former Soviet Union |
| Subjects depicted | |
| Places depicted | |
| Summary | This poster was issued by Intourist, the official travel agency of the former Soviet Union, in around 1936. It was included in the V&A's Art Deco exhibition in 2003. It advertises the former Soviet Republic of Armenia as a tourist destination. Intourist had the state monopoly on travel during the Soviet era, and still dominates the travel trade to many provincial Russian locations. The image of Soviet Armenia communicated here is a glamorous and varied one. The train and the car in the foreground boast the advanced modern machinery of the period and the high railway bridge is an example of Soviet engineering skills. The beauty of the country's natural landscape is shown in the background. The poster creates an image of glamorous tourism, and is similar to travel posters produced in western Europe at the time. |
| Bibliographic reference | Victoria and Albert Museum, Department of Engraving, Illustration and Design & Department of Paintings, Accessions 1938. London: The Board of Education, 1939. |
| Collection | |
| Accession number | E.2666-1938 |
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| Record created | January 28, 2004 |
| Record URL |
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