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Design for the London Philharmonic Orchestra logo

  • Object:

    Drawing

  • Place of origin:

    London (made)

  • Date:

    1989-1990 (made)

  • Artist/Maker:

    Svensen, Neil (artist)
    Worthington, Darrel (artist)
    Rufus Leonard Design Consultants (artists)

  • Materials and Techniques:

    Collage

  • Credit Line:

    Given by Rufus Leonard Design Consultants

  • Museum number:

    E.2134-1991

  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This is a design for a symbol and is close to the final version. It is a collage made by reassembling favourite elements from previously rejected drawings.

Physical description

Collage composed of three pieces of paper, depicting the head and arms of a figure. The support is a plain sheet of backing paper, with two edges torn against a ruler and two cut with scissors. Onto this is pasted a brush and ink drawing depicting two arms and a star-like shape. A circular hole is cut in the middle, into which is pasted an ink on paper circle, or head.

Place of Origin

London (made)

Date

1989-1990 (made)

Artist/maker

Svensen, Neil (artist)
Worthington, Darrel (artist)
Rufus Leonard Design Consultants (artists)

Materials and Techniques

Collage

Dimensions

Height: 22.8 cm, Width: 21.1 cm

Descriptive line

Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990

Materials

Ink; Paper; Glue

Techniques

Gluing; Drawing

Subjects depicted

Music; Corporate Image; Graphic design; Branding; Batons; Conductors (musicians); Orchestras

Categories

Advertising; Designs; Drawings

Collection

Prints, Drawings & Paintings Collection

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