Le Tour du Mont Blanc
Poster
1927 (printed)
1927 (printed)
| Artist/Maker | |
| Place of origin |
This advertising poster by Roger Broders was designed for the French Railway Company, the Paris-Lyon-Méditerranée (PLM), in 1927. Broders created posters for tourist locations along that route, including mountain resorts around Chamonix, and holiday destinations along the French Mediterranean coast. This poster, advertising a tour of Mont Blanc, was included in the V&A's Art Deco exhibition in 2003.
The circular image in this poster draws the viewer into a mountain scene dominated by the snowy alpine peaks, with a small village on the side of the mountain. An open-top automobile climbs up the text swirling around the image. At the time of its production, posters like this worked on people's imaginations; the imagery of far-away places was created in advertising. This image glamourises not only travel, but also the modern machinery that made mass tourism possible.
The circular image in this poster draws the viewer into a mountain scene dominated by the snowy alpine peaks, with a small village on the side of the mountain. An open-top automobile climbs up the text swirling around the image. At the time of its production, posters like this worked on people's imaginations; the imagery of far-away places was created in advertising. This image glamourises not only travel, but also the modern machinery that made mass tourism possible.
Object details
| Categories | |
| Object type | |
| Title | Le Tour du Mont Blanc (assigned by artist) |
| Materials and techniques | Lithograph |
| Brief description | A poster showing a mountain and an alpine village, Roger Broders, French, 1927 |
| Physical description | A poster with a circular image of a snowy mountain, with text swirling around the circle. A grey car filled with passengers is climbing up the text on the bottom half of the image. |
| Dimensions |
|
| Style | |
| Marks and inscriptions | 'Paris-Lyon-Méditerranée Petit St Bernard Grand St Bernard France-Italie-Suisse-France Le Tour du Mt Blanc Au Depart de Chamonix Par Les Autocars P-L-M Roger Broders' (French) |
| Subjects depicted | |
| Place depicted | |
| Summary | This advertising poster by Roger Broders was designed for the French Railway Company, the Paris-Lyon-Méditerranée (PLM), in 1927. Broders created posters for tourist locations along that route, including mountain resorts around Chamonix, and holiday destinations along the French Mediterranean coast. This poster, advertising a tour of Mont Blanc, was included in the V&A's Art Deco exhibition in 2003. The circular image in this poster draws the viewer into a mountain scene dominated by the snowy alpine peaks, with a small village on the side of the mountain. An open-top automobile climbs up the text swirling around the image. At the time of its production, posters like this worked on people's imaginations; the imagery of far-away places was created in advertising. This image glamourises not only travel, but also the modern machinery that made mass tourism possible. |
| Collection | |
| Accession number | E.519-1929 |
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| Record created | January 27, 2004 |
| Record URL |
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