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Le Tour du Mont Blanc
Broders, Roger, born 1883 - died 1957 - Enlarge image
Le Tour du Mont Blanc
- Object:
Poster
- Place of origin:
France (printed)
- Date:
1927 (printed)
- Artist/Maker:
Broders, Roger, born 1883 - died 1957 (designer)
- Materials and Techniques:
Lithograph
- Museum number:
E.519-1929
- Gallery location:
Prints & Drawings Study Room, level D, case LP, shelf 7
This advertising poster by Roger Broders was designed for the French Railway Company, the Paris-Lyon-Méditerranée (PLM), in 1927. Broders created posters for tourist locations along that route, including mountain resorts around Chamonix, and holiday destinations along the French Mediterranean coast. This poster, advertising a tour of Mont Blanc, was included in the V&A's Art Deco exhibition in 2003.
The circular image in this poster draws the viewer into a mountain scene dominated by the snowy alpine peaks, with a small village on the side of the mountain. An open-top automobile climbs up the text swirling around the image. At the time of its production, posters like this worked on people's imaginations; the imagery of far-away places was created in advertising. This image glamourises not only travel, but also the modern machinery that made mass tourism possible.
