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Poster - The Royal Mail Line to New York
  • The Royal Mail Line to New York
    Taylor, Horace, born 1881 - died 1934
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The Royal Mail Line to New York

  • Object:

    Poster

  • Place of origin:

    Great Britain (printed)

  • Date:

    1920-1925 (printed)

  • Artist/Maker:

    Taylor, Horace, born 1881 - died 1934 (designer)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Given by Sanders Phillips & Co., Ltd

  • Museum number:

    E.516-1925

  • Gallery location:

    Prints & Drawings Study Room, level C, case MM, shelf 5

This poster was designed by Horace Taylor in about 1920 to 1925, and it was included in the V&A's Art Deco exhibition in 2003. It is very much in the Art Deco style, both in its content and visual appearance; the urban modernity of the subject matter is combined with the simple, bold lines of the image. The stylised skyscrapers and the starry sky evoke the stars and the stripes of the American flag. The Art Deco style gained popularity in America as European designers moved there and American designers visited Europe. The skyscraper was a popular motif in Art Deco design, as it represented the new progressive age with its machinery and possibilities. It appeared in textiles, tableware and furniture, and as a backdrop in Hollywood films. According to one leading émigré designer, the Austrian-born Paul Frankl, 'the skyscraper was a more vital contribution to the field of modern art than all the things done in Europe put together'.

Physical description

A poster showing red and white stylised skyscrapers against a blue sky with stars. Text on the bottom half of the image.

Place of Origin

Great Britain (printed)

Date

1920-1925 (printed)

Artist/maker

Taylor, Horace, born 1881 - died 1934 (designer)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'The Royal Mail Line to New York Make your next crossing by the comfort route The Royal Mail Steam packet co. Atlantic House Moorgate EC2'

Dimensions

Height: 101.6 cm, Width: 63.5 cm

Descriptive line

A print poster showing a New York skyline, Horace Taylor, British, 1920-1925

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1925, London: Board of Education, 1926.

Techniques

Lithography

Subjects depicted

Skyscraper; Stars; Sky-lines; Travel

Categories

Prints; Advertising; Posters; Tourism & Travel

Collection

Prints, Drawings & Paintings Collection

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