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Teddy bear - Cheeky


  • Object:

    Teddy bear

  • Place of origin:

    Ironbridge (manufactured)

  • Date:

    1970-1979 (manufactured)

  • Artist/Maker:

    Merrythought Limited (manufacturer)

  • Materials and Techniques:

    Exterior is mohair plush, velveteen, felt, nylon, wool and plastic. Interior is kapok and metal bells.

  • Credit Line:

    Given by Laura Audrey Davidson

  • Museum number:


  • Gallery location:

    In Storage

The Cheeky bear was first introduced by Merrythought in 1957 and was so called because of its large cheeky grin. The bear's other major characteristics are its large head and floppy ears that contain bells. The line proved so popular that several different versions and sizes were made including the Twisty Cheeky family. Cheeky bears continue to be made today, usually as replicas of early designs, and are very popular with bear collectors.

Physical description

Teddy bear of "London gold" mohair plush with brown felt paw pads on arms and brown brushed nylon paw pads on feet. Each of the four paws has five black wool claw stitches. The muzzle is beige velveteen and the nose and mouth stitched with black wool. The eyes are orange and black plastic. There is a bell in each ear.

Place of Origin

Ironbridge (manufactured)


1970-1979 (manufactured)


Merrythought Limited (manufacturer)

Materials and Techniques

Exterior is mohair plush, velveteen, felt, nylon, wool and plastic. Interior is kapok and metal bells.

Marks and inscriptions

Ironbridge Shropshire
Made in England
Label; English; Left foot; printed; ink


Height: 15 in

Object history note

The teddy bear was bought from a second hand shop by the donor some years before it was given to the Museum.

Historical significance: Merrythought first introduced the "Cheeky" bear in 1957 and the line proved so popular that these bears are still made today. Current "Cheeky" bears are part of Merrythought's Collector Range. This is one of Merrythought's classic teddy bear designs.

Descriptive line

London gold mohair plush Cheeky teddy bear made in England by Merrythought Ltd. between 1970 and 1979

Bibliographic References (Citation, Note/Abstract, NAL no)

Axe, John. The Magic of Merrythought, Cumberland, Maryland: Hobby House Press, Inc., 1986

Production Note

Reason For Production: Retail


Mohair; Felt; Nylon; Kapok


Stitched; Stuffing


Dolls & Toys

Production Type

Mass produced


Museum of Childhood

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