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Poster - Marseille Porte de l'Afrique du Nord
  • Marseille Porte de l'Afrique du Nord
    Broders, Roger, born 1883 - died 1953
  • Enlarge image

Marseille Porte de l'Afrique du Nord

  • Object:

    Poster

  • Place of origin:

    France (printed)

  • Date:

    1928-1932 (printed)

  • Artist/Maker:

    Broders, Roger, born 1883 - died 1953 (designer)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Given by the Underground Electric Railways

  • Museum number:

    E.3642-1932

  • Gallery location:

    Prints & Drawings Study Room, level C, case MM, shelf 5

This advertising poster by Roger Broders was designed for the French Railway Company, the Paris-Lyon-Méditerranée (PLM), between 1920 and 1932. Broders created posters for tourist locations along that route, including mountain resorts around Chamonix and Mont Blanc, and holiday hotspots on France's Mediterranean coast. This poster, advertising Marseilles as a tourist destination, was included in the V&A Art Deco exhibition in 2003.

The image is of a busy harbour, with shiny black ships floating side by side in the blue water, their flags hoisted up high. The landscape in the distance is the colour of sun-burnt sand. In its simplified lines and bold colours this travel poster manages to evoke a mood and a sense of place. At the time of its production, posters like these had a powerful effect on people's imaginations; this was how imagery of far-away places found its way into advertising. This image glamourises not only travel, but also the modern machinery that made mass tourism possible.

Physical description

A poster showing a harbour with ships with black, white and red, reflecting on the surface of blue water, with smaller boats surrounding them. Sand-coloured skyline and a blue sky in the background.

Place of Origin

France (printed)

Date

1928-1932 (printed)

Artist/maker

Broders, Roger, born 1883 - died 1953 (designer)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'Roger Broders.'
Signed

Dimensions

Height: 101.6 cm, Width: 63.5 cm

Descriptive line

Poster by Roger Broders, 'Marseille Porte de l'Afrique du Nord,' advertising P.L.M. Railways, colour lithograph. France, ca. 1928-1932.

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1932. London: HMSO, 1933

Materials

Paper; Printing ink

Techniques

Lithography

Subjects depicted

Sailing; Ocean liners; Travel; Harbours; Ship

Categories

Prints; Posters; Advertising; Transport; Tourism & Travel

Collection

Prints, Drawings & Paintings Collection

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