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Design for the London Philharmonic Orchestra logo

Drawing
1989-1990 (made)
Artist/Maker
Place of origin

This is an ink drawing on paper. It is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. Several different designs were considered but this was the chosen symbol. It is intentionally ambiguous. It could represent a conductor with batons, or music dancing between outstretched arms. Alternatively, it may represent the spatial dynamics of the orchestra pit, audience and auditorium.


Object details

Categories
Object type
TitleDesign for the London Philharmonic Orchestra logo (generic title)
Materials and techniques
Brush and ink on paper
Brief description
Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990
Physical description
Drawing in brush and ink on paper showing a figure with outstreched arms. All except the right hand edge have been cut by tearing the paper against a ruler.
Dimensions
  • Height: 27.5cm
  • Width: 17.3cm
Credit line
Given by Rufus Leonard Design Consultants
Subjects depicted
Place depicted
Summary
This is an ink drawing on paper. It is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. Several different designs were considered but this was the chosen symbol. It is intentionally ambiguous. It could represent a conductor with batons, or music dancing between outstretched arms. Alternatively, it may represent the spatial dynamics of the orchestra pit, audience and auditorium.
Associated objects
Collection
Accession number
E.2133-1991

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Record createdJanuary 21, 2004
Record URL
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