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Trade card for C. & J. Lintelo Brothers, Gold and Silversmiths

Trade Card
1840-1849 (made)
Artist/Maker
Place of origin

Trade cards date back to at least the end of the seventeenth century. They were given out by shop keepers to advertise their location and the goods and services they had on offer. This example combines a street scene showing the shop front with a shelf filled with the goods for sale. These range from metalwork used in church services, through tableware and household items such as candlesticks, jugs, a sauceboat and a tureen, to small items of jewellery including necklaces and pocketwatches.

This distinctive type of ephemera printed in colour on shiny white card is known as porcelain card. It was used for invitations as well as trade cards and enjoyed a vogue from 1840 to 1865.


Object details

Categories
Object type
TitleTrade card for C. & J. Lintelo Brothers, Gold and Silversmiths (generic title)
Materials and techniques
Lithograph in blue and brown on white card
Brief description
Trade card for C. & J. Lintelo, Goldsmiths, with a lithograph of a shopfront, G. Jacqmain, Belgium, 1840s
Physical description
Trade card for C. & J. Lintelo, Goldsmith, with a lithograph of a shopfront. Of a type known as porcelain card because of its glossy white surface.
Dimensions
  • Height: 12.6cm
  • Width: 17.3cm
Style
Marks and inscriptions
  • C.& J. Lintelo Gebroeders Goud en Zilversmeden Woonende op den Hoek der Kollegiedreef Groote Markt, Te St Nicolaes
    Translation
    C & J Lintelo Brothers Gold and Silversmiths at the corner of Kollegiedreef, Great Market in St Niklaas
  • Hebben de eer het publiek....
    Translation
    We have the honour to announce to the public that in this establishment it can obtain all sorts of pocket watches, as repeaters or cylinders, ladies watches, musical boxes, necklaces, sets of jewels, monstrances, chalices, carafe holders, candlesticks, salt and pepper sets, mustard pots, marabous(?), milk jugs, sugar bowls, services, gilt snuff and cigar boxes, silver table and oyster knives and forks, diamond crosses, earrings, brooches, rings, silver toys and collar studs etc, etc. We make, sell and undertake all sorts of work in gold, silver and diamond; all gold, silver and engraved work at keen prices according to individual taste.
  • Lith van G. Jacqmain te Gend
    Translation
    Lithographed by G. Jacqmain of Ghent
Credit line
Given by Ann Eatwell and Alexander Werner
Subjects depicted
Place depicted
Summary
Trade cards date back to at least the end of the seventeenth century. They were given out by shop keepers to advertise their location and the goods and services they had on offer. This example combines a street scene showing the shop front with a shelf filled with the goods for sale. These range from metalwork used in church services, through tableware and household items such as candlesticks, jugs, a sauceboat and a tureen, to small items of jewellery including necklaces and pocketwatches.

This distinctive type of ephemera printed in colour on shiny white card is known as porcelain card. It was used for invitations as well as trade cards and enjoyed a vogue from 1840 to 1865.
Collection
Accession number
E.828-2002

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Record createdJanuary 13, 2004
Record URL
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