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Trade card for C. & J. Lintelo Brothers, Gold and Silversmiths

  • Object:

    Trade card

  • Place of origin:

    Ghent (made)

  • Date:

    1840-1849 (made)

  • Artist/Maker:

    Jacqmain, G. (lithographers)

  • Materials and Techniques:

    Lithograph in blue and brown on white card

  • Credit Line:

    Given by Ann Eatwell and Alexander Werner

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 66

Trade cards date back to at least the end of the seventeenth century. They were given out by shop keepers to advertise their location and the goods and services they had on offer. This example combines a street scene showing the shop front with a shelf filled with the goods for sale. These range from metalwork used in church services, through tableware and household items such as candlesticks, jugs, a sauceboat and a tureen, to small items of jewellery including necklaces and pocketwatches.

This distinctive type of ephemera printed in colour on shiny white card is known as porcelain card. It was used for invitations as well as trade cards and enjoyed a vogue from 1840 to 1865.

Physical description

Trade card for C. & J. Lintelo, Goldsmith, with a lithograph of a shopfront. Of a type known as porcelain card because of its glossy white surface.

Place of Origin

Ghent (made)


1840-1849 (made)


Jacqmain, G. (lithographers)

Materials and Techniques

Lithograph in blue and brown on white card

Marks and inscriptions

C.& J. Lintelo Gebroeders Goud en Zilversmeden Woonende op den Hoek der Kollegiedreef Groote Markt, Te St Nicolaes
C & J Lintelo Brothers Gold and Silversmiths at the corner of Kollegiedreef, Great Market in St Niklaas

Hebben de eer het publiek....
We have the honour to announce to the public that in this establishment it can obtain all sorts of pocket watches, as repeaters or cylinders, ladies watches, musical boxes, necklaces, sets of jewels, monstrances, chalices, carafe holders, candlesticks, salt and pepper sets, mustard pots, marabous(?), milk jugs, sugar bowls, services, gilt snuff and cigar boxes, silver table and oyster knives and forks, diamond crosses, earrings, brooches, rings, silver toys and collar studs etc, etc. We make, sell and undertake all sorts of work in gold, silver and diamond; all gold, silver and engraved work at keen prices according to individual taste.

Lith van G. Jacqmain te Gend
Lithographed by G. Jacqmain of Ghent


Height: 12.6 cm, Width: 17.3 cm

Descriptive line

Trade card for C. & J. Lintelo, Goldsmiths, with a lithograph of a shopfront, G. Jacqmain, Belgium, 1840s


Card support; Lithographic ink



Subjects depicted

Jewellery; Tureens; Chalices; Jugs; Candlesticks; Censers; Monstrances; Pocket watches; Cruet sets; Sauceboats; Hat-pins; Storefronts


Trade cards; Advertising; Prints; Shopping; Black History; Ephemera


Prints, Drawings & Paintings Collection

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