A is for Apple
Poster
1960s (made)
1960s (made)
| Artist/Maker | |
| Place of origin |
This poster was designed for the Apple Boutique by the design group The Fool. They were given the task of designing and stocking the Boutique, set up by the Beatles and a part of the Apple group which included, among others, Apple Music Publishing and Apple Electronics. The Fool group (Simon Posthuma, Josje Leger, Marijke Koger and Barry Finch) had painted John Lennon's piano and George Harrison's guitar in psychedelic designs and were asked to stock the Apple Boutique. The Apple Boutique, on Baker Street in central London, was only open for less than a year from 1967 to 1968, after losing money on the outlandish designs.
The psychedelic imagery of this poster encapsulates the visual language, with its acid-inspired visions, associated with this period in popular culture.
The psychedelic imagery of this poster encapsulates the visual language, with its acid-inspired visions, associated with this period in popular culture.
Object details
| Categories | |
| Object type | |
| Title | A is for Apple (generic title) |
| Materials and techniques | Colour photogravure |
| Brief description | Psychedelic poster, 'A is for Apple' by the Fool design group, Britain, 1960s |
| Physical description | Poster, 'A is for Apple'. The poster shows a figure emerging from colourful swirling patterns, holding the earth, which also has the stem of an apple attached to it. In the background are planets, the moon, a bird and stars. |
| Dimensions |
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| Marks and inscriptions | A is for. |
| Credit line | Purchased through the Julie and Robert Breckman Print Fund |
| Production | This poster was designed for the Apple boutique, set up by the Beatles. |
| Subjects depicted | |
| Summary | This poster was designed for the Apple Boutique by the design group The Fool. They were given the task of designing and stocking the Boutique, set up by the Beatles and a part of the Apple group which included, among others, Apple Music Publishing and Apple Electronics. The Fool group (Simon Posthuma, Josje Leger, Marijke Koger and Barry Finch) had painted John Lennon's piano and George Harrison's guitar in psychedelic designs and were asked to stock the Apple Boutique. The Apple Boutique, on Baker Street in central London, was only open for less than a year from 1967 to 1968, after losing money on the outlandish designs. The psychedelic imagery of this poster encapsulates the visual language, with its acid-inspired visions, associated with this period in popular culture. |
| Bibliographic reference | Christoph Grunberg, ed. Summer of Love: Art of the Psychedelic Era London: Tate, 2005. 239 p. : ill. (some col.) ISBN: 1854375954. |
| Collection | |
| Accession number | E.277-2002 |
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| Record created | January 7, 2004 |
| Record URL |
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