Or are you looking for Search the Archives?

Please complete the form to email this item.

A is for Apple

  • Object:


  • Place of origin:

    Great Britain (made)

  • Date:

    1960s (made)

  • Artist/Maker:

    The Fool (artists)

  • Materials and Techniques:

    Colour photogravure

  • Credit Line:

    Purchased through the Julie and Robert Breckman Print Fund

  • Museum number:


  • Gallery location:

    On short term loan out for exhibition

This poster was designed for the Apple Boutique by the design group The Fool. They were given the task of designing and stocking the Boutique, set up by the Beatles and a part of the Apple group which included, among others, Apple Music Publishing and Apple Electronics. The Fool group (Simon Posthuma, Josje Leger, Marijke Koger and Barry Finch) had painted John Lennon's piano and George Harrison's guitar in psychedelic designs and were asked to stock the Apple Boutique. The Apple Boutique, on Baker Street in central London, was only open for less than a year from 1967 to 1968, after losing money on the outlandish designs.

The psychedelic imagery of this poster encapsulates the visual language, with its acid-inspired visions, associated with this period in popular culture.

Physical description

Poster, 'A is for Apple'. The poster shows a figure emerging from colourful swirling patterns, holding the earth, which also has the stem of an apple attached to it. In the background are planets, the moon, a bird and stars.

Place of Origin

Great Britain (made)


1960s (made)


The Fool (artists)

Materials and Techniques

Colour photogravure

Marks and inscriptions

A is for.


Height: 73.9 cm sheet max, Width: 56 cm sheet max, Height: 63.8 cm image without border max, Width: 45.9 cm image without border max

Descriptive line

Psychedelic poster, 'A is for Apple' by the Fool design group, Britain, 1960s

Bibliographic References (Citation, Note/Abstract, NAL no)

Christoph Grunberg, ed. Summer of Love: Art of the Psychedelic Era London: Tate, 2005. 239 p. : ill. (some col.) ISBN: 1854375954.

Production Note

This poster was designed for the Apple boutique, set up by the Beatles.

Subjects depicted

Birds; Flowers (plants); Stars; The moon; Apples; Psychedelia; Planet earth


Prints; Advertising; Images Online; Posters; Psychedelia


Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.