Or are you looking for Search the Archives?

Please complete the form to email this item.

Record Sleeve - Sgt. Pepper's Lonely Hearts Club Band
  • Sgt. Pepper's Lonely Hearts Club Band
    Blake, Peter Sir, born 1932
  • Enlarge image

Sgt. Pepper's Lonely Hearts Club Band

  • Object:

    Record Sleeve

  • Place of origin:

    Great Britain, Uk (issued)

  • Date:

    1967 (made)

  • Artist/Maker:

    Blake, Peter Sir, born 1932 (designer)
    Haworth, Jann, born 1942 (designer)
    Cooper, Michael, born 1941 - died 1973 (photographer)
    EMI Records, The Gramophone Co Ltd (publisher)
    Parlophone (publisher)

  • Materials and Techniques:

    Colour offset lithograph on paper and card

  • Credit Line:

    Given by Kevin Edge

  • Museum number:

    E.1803-1990

  • Gallery location:

    In Storage

The Beatles' Sgt. Pepper's Lonely Hearts Club Band, released by EMI Records in 1967, is arguably the most famous album sleeve of all time. The image on the album cover is composed of a collage of celebrities. There are 88 figures, including the band members themselves. Pop artist Peter Blake and his wife Jann Haworth conceived and constructed the set, including all the life-sized cut-outs of historical figures. The set was photographed, with the Beatles standing in the centre, by Michael Cooper. Copyright was a problem as Brian Epstein, the Beatles' manager, had to locate each person in order to get permission to use their image in this context.

Physical description

Gatefold cover sleeve for the long-playing record 'Sgt. Pepper's Lonely Hearts Club Band' recorded by The Beatles for EMI Records, The Gramophone Co. Ltd. / Parlophone.
The image on the album sleeve is composed of a collage of celebrities and the band members of the Beatles: Ringo Starr, George Harrison, Paul McCartney and John Lennon.

Place of Origin

Great Britain, Uk (issued)

Date

1967 (made)

Artist/maker

Blake, Peter Sir, born 1932 (designer)
Haworth, Jann, born 1942 (designer)
Cooper, Michael, born 1941 - died 1973 (photographer)
EMI Records, The Gramophone Co Ltd (publisher)
Parlophone (publisher)

Materials and Techniques

Colour offset lithograph on paper and card

Marks and inscriptions

Lettered with title, credits, lyrics etc. and 'Cover by M C Productions and The Apple / Staged by Peter Blake and Jann Haworth Photographed by Michael Cooper Wax figures by Madame Tussauds'.

Dimensions

Height: 31.4 cm, Width: 31.4 cm

Object history note

This version of the sleeve can be distinguished from the 1967 version by the presence of a barcode, and the absence of two glued-down flaps along the inside of the gatefold and of the original printers' name 'Garrod and Lofthouse Ltd.'.

Descriptive line

Gatefold cover sleeve for the long-playing record 'Sgt. Pepper's Lonely Hearts Club Band' recorded by The Beatles. Cover design by M C Productions and The Apple, staged by Peter Blake and Jann Haworth. Published by EMI Records, The Gramophone Co. Ltd. / Parlophone, Great Britain. 1988 reprint of the original 1967 design.

Bibliographic References (Citation, Note/Abstract, NAL no)

Edge, Kevin. The Art of Selling Songs: Graphics for the Music Business 1690-1990. London. 1991. p.125.
Another impression.

The relevant text of the entry is as follows:

PLATE 3.19 :Two 12-inch LP ‘gatefold’ record sleeves.
Sgt. Pepper’s Lonely Hearts Club Band. The Beatles. Des: M. C. Productions & The Apple staged by Peter Blake (b.1932) & Jann Haworth. Photo: Michael Cooper. Offset lithography. Parlophone EMI.
Pr. & manufactured: Garrod & Lofthouse Ltd., 1967. E.577-1985.
Now the most celebrated ‘underground’ record and sleeve design ever issued, Sgt. Pepper was originally mixed for mono release and was nearly sold (at Epstein’s suggestion), in a plain cover to avoid any possible litigation. The design was conceived as a montage celebration of the celebrity, calling upon the pop art-fine art talents of Blake and Howarth to inject a certain monumentality into what may otherwise have been a work of lesser moment.
The record is not strictly a concept album like those with strong lyrical or narrative content which followed in the 1970s, yet the special unity and self-importance achieved through track linkage, carefully chosen popular and counter-cultural iconography does impart an operatic air of consistent thematic treatment.
Included in the package was a separate coloured ‘cut-out’ sheet of moustache and sergeant stripes, an idea first aired in Ark, The Royal College of Art magazine.'
Oak, Arlene. Shake it up Baby! Graphics recording change: Beatles album covers 1963-70. RCA/V&A MA thesis, 1992. p.49-57.
Errigo, Angie. and Steve Leaning. The Illustrated History of Rock Album Art. London. 1979, p.74 (illus)
Leigh, Spencer. Sgt Pepper - The Cover. Record Collector. Issue No 94, June 1987.
Harry, Bill. The Ultimate Beatles Encyclopedia. Virgin Books. 1992. pp.585-590.

Exhibition History

(Art Gallery of Ontario 25/09/2013-29/11/2013)
DAVID BOWIE IS (V&A 23/03/2013-11/08/2013)
EMI Trade Stand (Earls Court 01/01/1988-31/12/1988)

Production Note

This is a 1988 reprint of the original 1967 design.
For an original 1967 version of this sleeve see E.577-1985.

Materials

Paper; Ink

Techniques

Colour offset lithography

Subjects depicted

Music; Musicians; Uniforms; Trumpet; Dolls; Hyacinth; McCartney, Paul; Dion; Shaw, George Bernard; Drums (membranophones); Lennon, John; Monroe, Marilyn; Starr, Ringo; Hope, Bob; Dylan, Bob; Harrison, George; Peel, Sir Robert; Miller, Max; Einstein, Albert; Curtis, Tony; Beardsley, Aubrey Vincent; Astaire, Fred; Oboe; Dietrich, Marlene; Trombone; Marijuana; Marx, Karl; Wilde, Oscar; Laurel, Stan; Power, Tyrone; Thomas, Dylan; Hardy, Oliver; Wells, H.G.; Dors, Diana; Fields, William Claude (W.C.); Brando, Marlon; Handley, Tommy; Livingstone, David (Dr); Southern, Terry; Poe, Edgar Allen; Temple, Shirley; West, Mae; Burroughs, William, Seward; Barnes, Binnie; Rodia, Simon; Huxley, Aldous; Berman, Wallace; Paramahansa Yogananda; Mahavatar Babaji; Lindner, Richard; Sutcliffe, Stuart; Adams, Julia; Ball, Lucille; Mix, Tom; Bell, Larry; Crane, Stephen; Westermann, Horace Clifford; Lahiri Mahasaya; Lewis Carroll; Breen, Bobby; Jung, Carl Gustav; Crowley, Aleister; Lawrence, Thomas Edward (Lieutenant Colonel); Hall, Huntz; Liston, Sonny; Merkin, Richard; Stubbins, Albert; Bonn, Issy; Weissmuller, Johnny; Stockhausen, Karlheinz; Piccolo

Categories

Labels & packaging; Entertainment & Leisure

Collection code

PDP

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.

Ajax-loader