Sales Brochure
ca. 1957 (made)
| Artist/Maker | |
| Place of origin |
This brochure/poster features an interesting use of pseudo-scientific language ('air torsion ride') to further enhance the 'ahead-of-its time' appeal of the Plymouth brand.
The text reads 'Cars you might have expected in 1960... here now!' and 'Plymouth! Suddenly it's 1960. 3 years ahead...the only car that dares break the time barrier...'. There are also many logos and slogans to accompany the various automobile models.
The text reads 'Cars you might have expected in 1960... here now!' and 'Plymouth! Suddenly it's 1960. 3 years ahead...the only car that dares break the time barrier...'. There are also many logos and slogans to accompany the various automobile models.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Line block printing with photographic screen on treated paper |
| Brief description | Print, promotional sales brochure for Plymouth, United States automobile manufacturers, colour line block print, United States, 1957 |
| Physical description | A promotional brochure for automobiles which folds out to reveal a poster on one side. The brochure promotes the Plymouth manufacturers' new cars: Belvedere, Plaza, Savoy and Suburban. |
| Dimensions |
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| Marks and inscriptions | Cars you might have expected in 1960... here now! Suddenly, it's 1960! 3 years ahead... the only car that dares to break the time barrier!/ 4 new Plymouth lines with 1960 Flight-Sweep styling... the new shape of motion! (Decorator's and retailer's marks; English (USA); ca. 1957) |
| Subject depicted | |
| Summary | This brochure/poster features an interesting use of pseudo-scientific language ('air torsion ride') to further enhance the 'ahead-of-its time' appeal of the Plymouth brand. The text reads 'Cars you might have expected in 1960... here now!' and 'Plymouth! Suddenly it's 1960. 3 years ahead...the only car that dares break the time barrier...'. There are also many logos and slogans to accompany the various automobile models. |
| Bibliographic reference | Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1990 |
| Collection | |
| Accession number | E.184-1990 |
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| Record created | January 6, 2004 |
| Record URL |
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