Bec Auer

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Not currently on display at the V&A

Artist/Maker	Privat-Livemont, T. (designer)
Place of origin	Belgium (made)

This poster advertises a brand of light fitting that incorporates an incandescent burner. It shows how difficult it was for artists and designers at this period to find an apt graphic language to represent new products. The designer has fallen back on the convention of using the female form, but the resulting image fails to convey effectively the nature and application of the product being advertised.

Object details

Categories	Access_to_Images 2003 Prints Advertising Posters SCRAN
Object type	Poster
Title	Bec Auer (generic title)
Materials and techniques	Colour lithograph Printing Ink Printing
Brief description	Colour lithograph poster advertising Bec Auer incandescent gas mantles, designed by Henri Privat-Livemont, Belgian, 1896.
Physical description	Poster advertising Bec Auer incandescent gas mantles, featuring a woman wearing a headdress made of lamps.
Dimensions	Height: 110.5cm Width: 81.4cm
Style	Art Nouveau
Marks and inscriptions	Bec Auer (Brand; Front top)
Subjects depicted	Candle Woman Lighting
Summary	This poster advertises a brand of light fitting that incorporates an incandescent burner. It shows how difficult it was for artists and designers at this period to find an apt graphic language to represent new products. The designer has fallen back on the convention of using the female form, but the resulting image fails to convey effectively the nature and application of the product being advertised.
Bibliographic references	Greenhalgh, Paul (Ed.), Art Nouveau: 1890-1914 . London: V&A Publications, 2000 Taken from Departmental Circulation Register 1962
Collection	Prints, Drawings & Paintings Collection
Accession number	CIRC.604-1962

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Record created	December 31, 2003
Record URL	https://collections.vam.ac.uk/item/O88374/bec-auer-poster-privat-livemont-t/

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