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Diwali greetings card

  • Object:

    Greetings card

  • Place of origin:

    England (made)

  • Date:

    1998 (made)

  • Artist/Maker:

    Ahmad, Kiran (artist)
    Setu Limited (printer and publisher)

  • Materials and Techniques:

    Gold embossing on white paper card

  • Credit Line:

    Given by Setu Limited

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 221

Diwali, a festival celebrated across the Indian diaspora, is known as the festival of lights. It is common practice to light small oil lamps or candles throughout one's home and outdoors. Though various gods are associated with Diwali within different regions of India, renewal is an overarching theme: acknowledging the coming winter and the sowing of harvests. This card references Gujarati practices which honour Lakshmi, the goddess of wealth.
As a medium of communication, greetings cards carry an array of meanings and messages expressing the ideas of individuals, organisations and communities. The growth of multicultural society introduces a rich variety of celebrations to the calendar and brings to bear new sensibilities on the familiar festivals of the year.
Setu Ltd. caters to the growing market for cards celebrating holidays and festivals such as Diwali, Eid, Chanukah, and Chinese New Year.

Physical description

Embossed paper card with gold detail depicting a central four-armed goddess figure. She bears lotus blooms in two of her hands, one palm faces outward to the viewer and one hand releases five golden coins.

Place of Origin

England (made)


1998 (made)


Ahmad, Kiran (artist)
Setu Limited (printer and publisher)

Materials and Techniques

Gold embossing on white paper card

Marks and inscriptions

Simply Setu / Original by Kiran Ahmad / Setu Limited 1998 / 01628 781251 / Printed in England
Makers's and designer's marks; English; on reverse


Height: 16.3 cm highest point, Width: 11.7 cm

Descriptive line

Diwali card by Kiran Ahmad for Setu Ltd


Paper; Gold leaf



Subjects depicted

Goddess; Diwali


Greeting cards


Prints, Drawings & Paintings Collection

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