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Teddy bear - Superted


  • Object:

    Teddy bear

  • Place of origin:

    Wales (manufactured)

  • Date:

    1984 (manufactured)

  • Artist/Maker:

    Diane Jones Soft Toys Ltd (manufacturer)

  • Materials and Techniques:

    Stuffed and sewn synthetic fabric

  • Museum number:


  • Gallery location:

    Museum of Childhood, Good Time Gallery, case 9 []

Superted is the teddy version of Superman and comes from the planet Spot. He started life in the early 1980s as a television cartoon character on SC4, the Welsh language station. He was so popular that he was translated into English. This bear can look like an ordinary teddy until he sheds his skin and is revealed as a super hero.

Physical description

Unjointed teddy bear with head and lower arms of yellow fur fabric. The rest of the body is made as if the bear is wearing an all in one suit of red and yellow brushed nylon with a cape. On the chest is stencilled a jagged V flash shape in white, yellow and red. Around the waist is a yellow plastic belt with a white buckle. The eyes and nosw are plastic and the mouth and eyebrows stitched black nylon. There is an outer covering suit of yellow fur fabric.

Place of Origin

Wales (manufactured)


1984 (manufactured)


Diane Jones Soft Toys Ltd (manufacturer)

Materials and Techniques

Stuffed and sewn synthetic fabric


Height: 38 cm

Descriptive line

Fur fabric and nylon teddy bear, Superted, made in Wales in 1984


Children & Childhood; Caricatures & Cartoons; Dolls & Toys

Production Type

Mass produced


Museum of Childhood

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