Not currently on display at the V&A

Untitled (Cowboys)

Photograph
1986 (photographed)
Artist/Maker
Place of origin

Richard Prince (born 1949) takes sections of advertising images from posters or magazines, and presents them unaltered and without comment. The images he chooses are generally iconic and stereotypical, representing a mythical or imaginary America. Freed from their original function and the context of advertising, the images pose questions about consumerism and draws attention to the dichotomy between the depiction of solitary heroes in a nature untouched by humans and the urban environments in which such posters are seen.


Object details

Categories
Object type
TitleUntitled (Cowboys) (popular title)
Materials and techniques
C-type print
Brief description
Photograph by Richard Prince, 'Untitled (Cowboys)', C-type colour print, USA, 1986
Physical description
A colour photograph depicting a cowboy riding a horse alongside another horse with no rider.
Dimensions
  • Height: 68.6cm
  • Width: 101.5cm
Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1990
Gallery label
Richard Prince takes sections of advertising images from posters or magazines, and presents them unaltered and without comment. The images he chooses are generally iconic and stereotypical, representing a mythical or imaginary America. Freed from their original function and the context of advertising, the images pose questions about consumerism and draws attention to the dichotomy between the depiction of solitary heroes in a nature untouched by humans and the urban environments in which such posters are seen. (11/08/2011-27/11/2011)
Credit line
Copyright Richard Prince
Historical context
Richard Prince takes sections of advertising images, whether on posters or in magazines, and presents them unaltered and without comment. The images he chooses are generally iconic and stereotypical, representing a mythical or imaginary America. Prince has commented, "I’m interested in what some of these images imagine... most of the time, what’s represented is just wishful thinking. I’m interested in wishful thinking." Our attention is drawn to the gulf between the urban environments in which such posters are seen and their depictions of solitary heroes in a nature untouched by man.
Subjects depicted
Summary
Richard Prince (born 1949) takes sections of advertising images from posters or magazines, and presents them unaltered and without comment. The images he chooses are generally iconic and stereotypical, representing a mythical or imaginary America. Freed from their original function and the context of advertising, the images pose questions about consumerism and draws attention to the dichotomy between the depiction of solitary heroes in a nature untouched by humans and the urban environments in which such posters are seen.
Bibliographic references
  • Haworth-Booth, Mark. Photography Now. London: Dirk Nishen, in association with the Victoria & Albert Museum, 1989. ISBN: 185378012X. p. 24-26
  • Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1990
Collection
Accession number
E.2755-1990

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJuly 29, 2003
Record URL
Download as: JSON