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Poster - Guinness for Strength
  • Guinness for Strength
    Gilroy, John MA, ARCA, FRSA, born 1898 - died 1985
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Guinness for Strength

  • Object:

    Poster

  • Place of origin:

    United Kingdom (printed)

  • Date:

    1934 (printed)

  • Artist/Maker:

    Gilroy, John MA, ARCA, FRSA, born 1898 - died 1985 (artist)
    S. H. Benson (advertising agent)

  • Materials and Techniques:

    Colour lithograph on paper

  • Credit Line:

    Given by Ogilvy Benson & Mather Ltd

  • Museum number:

    E.8-1973

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 67, box 5

Advertising of Guinness began on a national scale in 1929, through the advertising agency S. H. Benson. The collaboration between the copy-writer R. A. Bevan (son of the painter Robert Bevan), the art director Dicky Richards, and the artist John Gilroy, resulted in some of the most memorable posters ever produced. During Gilroy’s long association with Arthur Guinness Son & Co. Ltd., he invented the famous Guinness menagerie of toucans, seals, ostriches, camels, giraffes, etc. – based on studies he made at the zoo. The campaigns also sought to associate Guinness with strength, so many of Gilroy’s designs – like this one of a man carrying a girder single-handed – show prodigious feats of strength. Humour, too, played an important part. Slogans like ‘Guinness is Good for You’ and ‘My Goodness My Guinness’ became popular catchphrases.

Physical description

'Guinness For Strength' [Girder design]. Colour lithograph poster, advertising the product of Arthur Guinness Son & Co. Ltd.. Signed.

Place of Origin

United Kingdom (printed)

Date

1934 (printed)

Artist/maker

Gilroy, John MA, ARCA, FRSA, born 1898 - died 1985 (artist)
S. H. Benson (advertising agent)

Materials and Techniques

Colour lithograph on paper

Marks and inscriptions

Signed.

Dimensions

Height: 76.2 cm, Width: 101.1 cm

Descriptive line

'Guinness For Strength' [Girder design]. Colour lithograph poster, advertising the product of Arthur Guinness Son & Co. Ltd.. Designed by John Gilroy. Produced by S.H. Benson Ltd.. Great Britain. 1934.

Bibliographic References (Citation, Note/Abstract, NAL no)

Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Materials

Paper; Printing ink

Techniques

Colour lithography

Subjects depicted

Guinness; Girders; Workers

Categories

Prints; Drinking; Advertising; Posters

Collection

Prints, Drawings & Paintings Collection

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