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Advertisement - Jeffrey & Co's Artistic Wallpapers

Jeffrey & Co's Artistic Wallpapers

  • Object:

    Advertisement

  • Place of origin:

    London (printed)

  • Date:

    ca. 1907 (printed)

  • Artist/Maker:

    Jeffrey & Co. (manufacturer)

  • Materials and Techniques:

    Lithograph on paper

  • Credit Line:

    Given by Mrs Margaret Warner

  • Museum number:

    E.42A/3-1945

  • Gallery location:

    Prints & Drawings Study Room, level C, case 96, shelf B, box 3

The peacock was an established symbol of the Aesthetic movement (‘Art for art’s sake’) of the 1890s, and around 1900 Jeffrey & Co. adopted it as their logo to emphasise their association with the highest artistic standards in design. They had printed William Morris's wallpapers since 1864, and under the guidance of the sole proprietor, Metford Warner (from 1871), they employed some of the best designers of the day - including Walter Crane, Lewis F. Day, B. J. Talbert and C. F. A. Voysey. The firm's products regularly won medals and prizes at international exhibitions.

Physical description

One of three volumes containing bills (circa 1838), pamphlets, press-cuttings, price lists etc (circa 1848-1915) and account book (for 1869), all relating to wallpapers produced by Jeffrey & Co.
Page 52 is an advertisment for Jeffrey & Co. Artistic Wallpapers, featuring a peacock with 'Jeffrey & Co.' written in his feathers; Lithograph on paper.

Place of Origin

London (printed)

Date

ca. 1907 (printed)

Artist/maker

Jeffrey & Co. (manufacturer)

Materials and Techniques

Lithograph on paper

Dimensions

Height: 27.3 cm, Width: 21 cm

Object history note

Given by Mrs Margaret Warner.

Descriptive line

One of three volumes containing bills (circa 1838), pamphlets, press-cuttings, price lists etc (circa 1848-1915) and account book (for 1869), all relating to wallpapers produced by Jeffrey & Co.; Page 52 is an advertisment for Jeffrey & Co. Artistic Wallpapers, featuring a peacock with 'Jeffrey & Co.' written in his feathers; Lithograph on paper.; England; ca. 1907.

Bibliographic References (Citation, Note/Abstract, NAL no)

Oman, Charles C., and Hamilton, Jean. Wallpapers: a history and illustrated catalogue of the collection of the Victoria and Albert Museum. London: Sotheby Publications, in association with the Victoria and Albert Museum, 1982.
Saunders, Gill. Wallpaper in Interior Decoration. V&A Publications. London. 2002. pp. 35, pl 28.
Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1945, London: HMSO, 1956.

Subjects depicted

Peacock

Categories

Advertising; Wall coverings

Collection

Prints, Drawings & Paintings Collection

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