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Opfert Zum Kampf Gegen Hunger Und Kälte

  • Object:


  • Place of origin:

    Berlin (city) (printed)
    Germany (published)

  • Date:

    1933 (published)

  • Artist/Maker:

    Hohlwein, Ludwig, born 1874 - died 1949 (designer)
    Drucker Einbild Dienst G.M.B.H. (printer)
    Reichskulturkammer (publisher)
    Nationalsozialistische Deutsche Arbeiterpartei (issuer)

  • Materials and Techniques:

    Lithograph in red and black

  • Credit Line:

    Given by C. H. Gibbs-Smith. Reproduced courtesy of DACS 1997

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, room 514, case PR, shelf 185, box L

Ludwig Hohlwein's design displays many of the typical features of Nazi poster imagery, such as the reliance on black, white and red, as well as the muscular male figure. It was produced to procure charitable aid during the new regime's first winter at a time of great economic depression. The fine example of Nazi manhood represented here is a mythical, racial ideal. Even in this poster directed towards charity there is a reference to the Nazis' absurd notion of Aryan racial supremacy.

Physical description

Portrait format poster printed in red and black on creamy ground..Stylised and idealised half/ three quarter length male figure fills most of picture plane, head turned to one side framed against backdrop of swastika on a white disc, which appears like a halo. In hand held to chest, holds a bowl of live flame, from the other, falling at his side, three coins fall. Captioned at bottom right, and below this Winterhilfswerk Des Deutschen Volkes 1933-4 [Winter relief work of the German Nation 1933-4].

Place of Origin

Berlin (city) (printed)
Germany (published)


1933 (published)


Hohlwein, Ludwig, born 1874 - died 1949 (designer)
Drucker Einbild Dienst G.M.B.H. (printer)
Reichskulturkammer (publisher)
Nationalsozialistische Deutsche Arbeiterpartei (issuer)

Materials and Techniques

Lithograph in red and black

Marks and inscriptions

Drucker Einbild Dienst g.m.b.h. Berlin.....[end of lettering, possibly postcode, not legible].
Einbild Printers Service Ltd.
Distributor's identification; German; bottom right corner; lithography


Height: 1140 mm sheet, Width: 742 mm sheet

Descriptive line

'Opfert zum Kampf gegen Hunger und Kälte. Winterhilfswerk des Deutschen Volkes 1933- 34,' poster, designed by Ludwig Hohlwein, printed by Drucker Einbild Dienst G.M.B.H., published by Reichskulturkammer and issed by the Nazi Party, Munich, 1933.

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria & Albert Museum Department of Engraving, Illustration and Design & Department of Paintings Accessions 1934 London: Published under the Authority of the Board of Education, 1935

Production Note

Printers name (Einbild?) not clearly legible.

Reason For Production: Commission


Printing ink; Paper


Colour lithography

Subjects depicted

Men; Social deprivation; Hunger; Propaganda; Swastika; National socialism; Racism; Idealism; Aryan; Charity


Propaganda; Politics; Prints; Posters

Production Type

Mass produced


Prints, Drawings & Paintings Collection

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