La Dame Aux Camélias
Poster
1896 (printed)
1896 (printed)
| Artist/Maker | |
| Place of origin |
This poster advertises the great French actress Sarah Bernhardt in the play La Dame aux Camélias at the Théâtre de la Renaissance, Paris, in 1896. The play was based on the novel published in 1848 by Alexander Dumas (1824-1895). The tragic role of Marguerite Gautier was one of Bernhardt's greatest successes, and she used this poster again when touring the play in the United States. Bernhardt loved Alphonse Mucha's exotic and romantic vision of her, and in 1895 she contracted him for six years to design posters, sets and costumes for her productions.
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Object details
| Categories | |
| Object type | |
| Title | La Dame Aux Camélias (assigned by artist) |
| Materials and techniques | Colour lithograph |
| Brief description | Alphonse Mucha. La Dame Aux Camélias poster, 1896. |
| Physical description | Poster |
| Dimensions |
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| Style | |
| Gallery label | Poster: La Dame aux Camélias
1896
Theatre posters were important in the development of graphic design in the late 19th century. Alphonse Mucha's posters for the actress Sarah Bernhardt, with their flowing lines and opulent colouring, represent the peak of Art Nouveau graphics. In creating these languid, glamorous women for advertising posters, Mucha successfully devised aspirational images for commercial purposes.
France; Paris; designed by Alphonse Mucha; printed by Imprimerie F. Champenois
Colour Lithograph on paper
Museum no. E.515-1939
Gift of Mr Noel D. Sheffield FRIBA |
| Credit line | Given by Mr Noel D. Sheffield. Copyright ADAGP, Paris, and DACS, London 1997 |
| Subjects depicted | |
| Literary reference | La Dame aux Camélias by Alexander Dumas |
| Summary | This poster advertises the great French actress Sarah Bernhardt in the play La Dame aux Camélias at the Théâtre de la Renaissance, Paris, in 1896. The play was based on the novel published in 1848 by Alexander Dumas (1824-1895). The tragic role of Marguerite Gautier was one of Bernhardt's greatest successes, and she used this poster again when touring the play in the United States. Bernhardt loved Alphonse Mucha's exotic and romantic vision of her, and in 1895 she contracted him for six years to design posters, sets and costumes for her productions. |
| Bibliographic references |
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| Collection | |
| Accession number | E.515-1939 |
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| Record created | March 10, 2003 |
| Record URL |
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