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It takes up to 40 dumb animals to make a fur coat.

  • Object:

    Poster

  • Place of origin:

    United Kingdom (published)

  • Date:

    1986-1987 (published)

  • Artist/Maker:

    Bailey, David, born 1938 (photographer)
    Page, Alan, born 1951 (copywriter)
    Pemberton, Jeremy, born 1948 (art director)
    Yellowhammer Advertising Co. Ltd (advertising agency)
    Lynx, UK (publisher)

  • Materials and Techniques:

    Colour offset lithograph

  • Museum number:

    E.3041-1991

  • Gallery location:

    On short term loan out for exhibition

This hard-hitting poster was originally issued by the environmental campaigning group Greenpeace in 1984, in protest against the fur trade. It generated much controversy, not least from those who detected a trace of sexism in it.

Physical description

Landscape format poster printed in red and black on white ground. To right of image lower half of woman wearing short black skirt, tights and high heeled shoes, dragging behind her a fur coat this in turn has left a broad trail of red blood in its wake. Captioned both above this 'trail' and below the female figure.

Place of Origin

United Kingdom (published)

Date

1986-1987 (published)

Artist/maker

Bailey, David, born 1938 (photographer)
Page, Alan, born 1951 (copywriter)
Pemberton, Jeremy, born 1948 (art director)
Yellowhammer Advertising Co. Ltd (advertising agency)
Lynx, UK (publisher)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

Lynx. Fighting the fur trade. Visit the Lynx Shop at 79 Long Acre, London WC2. PO Box 509 Dunmow Essex. Te:0371 2016
Distributor's identification; lower right corner; offset lithography

Dimensions

Height: 496 mm sheet, Width: 990 mm sheet

Object history note

RF number is 1991/2338.

Displayed in 'Green Images: Posters and Printed Ephemera' (February - May 1992).

Descriptive line

Anti fur poster, photography by David Bailey for Lynx, United Kingdom, 1986-7

Production Note

the title line continues 'But only one to wear it.'

Materials

Printing ink; Paper

Techniques

Colour offset lithography

Subjects depicted

Coats; Women; Costume; Blood; The fur trade; Fur; Animal welfare; Propaganda; Protest; Environmental impact

Categories

Fashion; Propaganda; Prints

Production Type

Proof

Collection

Prints, Drawings & Paintings Collection

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