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Labour Still Isn't Working.

  • Object:

    Poster

  • Place of origin:

    Great Britain (published)

  • Date:

    1979 (published)

  • Artist/Maker:

    Rutherford, Andrew (copywriter)
    Walsh, Martyn (art director)
    Cramp, Bob (photographer)
    Saatchi & Saatchi (advertising agency)
    The Conservative Party (publisher)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Given by the Conservative Central Office. Reproduced courtesy of Bob Cramp

  • Museum number:

    E.141-1986

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2F, shelf DR77, box BRITISH MUSEUM POSTERS

The controversial and memorable 'Labour Isn't Working' image was created for a Conservative Party poster and cinema campaign in 1978, in anticipation of a general election. Reissued in 1979 - election year - as 'Labour Still Isn't Working', it preyed on one of modern life's widespread anxieties, that of the fear of unemployment. It is often claimed that this poster was a factor in the fall of Prime Minister James Callaghan's Labour Party government and its replacement by a Conservative government led by Margaret Thatcher.

Physical description

Landscape format poster printed in colours. Photo montage. A snake of people across the sheet, passing beneath a sign on the left reading Unemployment Office. Above them the caption reading Labour Still Isn't Working in bold black type. at the bottom right, the legend 'Britain's Better Off With The Conservatives.'

Place of Origin

Great Britain (published)

Date

1979 (published)

Artist/maker

Rutherford, Andrew (copywriter)
Walsh, Martyn (art director)
Cramp, Bob (photographer)
Saatchi & Saatchi (advertising agency)
The Conservative Party (publisher)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

Published by the Conservative Central Office, 22 Smith Square, Westminster, London SW1P 3HH
Distributor's identification; Bottom left; offset lithography

Printed by Lonsdale & Bartholemew Ltd. Forester St. Netherfield, Nottingham NG4 2LL
Maker's identification; Lower left; offset lithography

Dimensions

Height: 508 mm sheet, Width: 1018 mm sheet

Descriptive line

Poster entitled "Labour Still Isn't Working", issued by the Conservative Party. UK, 1979.

Materials

Printing ink; Paper

Techniques

Colour offset lithography

Subjects depicted

Political parties; Unemployment; Politics; Dole queues; Elections

Categories

Politics; Propaganda; Posters

Production Type

Proof

Collection

Prints, Drawings & Paintings Collection

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