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VD. The 'easy' girlfriend

  • Object:

    Poster

  • Place of origin:

    United Kingdom (published)

  • Date:

    ca. 1943-1944 (published)

  • Artist/Maker:

    Mount, (Edward) Reginald, born 1906 - died 1979 (designer)
    Ministry of Information (publisher)
    Ministry of Health and Central Council of Health Education (publisher)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Given by Edwin Embleton MBE

  • Museum number:

    E.2914-1995

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 70, box D

The British Ministry of Health's campaign against the spread of venereal disease (VD) during the Second World War of 1939-1945 warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'VD. The "easy" girlfriend' is a grim reminder of the ever-presence of syphilis in what seems a macabre trio of death (symbolised by the skull), exotic sexual encounter (in the fleshy , sexual orchid) and feminine attraction (the pink veil).

Physical description

Portrait format poster.Black ground. Upper right corner the letters VD printed in grey; to the upper left a skull wearing a floral and netted pink hat, with the words "Hello boyfriend, coming MY way?" Below, a text printed in white on a grey ground : "The 'easy' girlfriend ...." warns of the dangers of venereal disease and advises treatment.

Place of Origin

United Kingdom (published)

Date

ca. 1943-1944 (published)

Artist/maker

Mount, (Edward) Reginald, born 1906 - died 1979 (designer)
Ministry of Information (publisher)
Ministry of Health and Central Council of Health Education (publisher)

Materials and Techniques

Colour lithograph

Marks and inscriptions

VD Hello boy friend, coming MY way? The 'easy' girl-friend spreads Syphilis and Gonorrhoea, which unless properly treated may result in blindness, insanity, paralysis, premature death IF YOU HAVE RUN THE RISK, GET SKILLED TREATMENT AT ONCE. TREATMENT IS FREE AND CONFIDENTIAL

Dimensions

Height: 378 mm sheet, Width: 254 mm sheet

Descriptive line

Poster by Reginald Mount for an anti-VD campaign - 'Hello Boyfriend, Coming My Way'. UK, 1943-44.

Production Note

Produced by the Ministry of Information for the Ministry of Health and the Central Council of Health Education

Reason For Production: Commission

Materials

Printing ink; Paper

Techniques

Colour lithography

Subjects depicted

Skulls; Costume:hats; Venereal Disease; Prostitutes; Servicemen; Propaganda; Prostitution; Health and Safety; Women; Sexuality

Categories

Health; Prints; Propaganda; Posters

Production Type

Mass produced

Collection

Prints, Drawings & Paintings Collection

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