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VD. The 'easy' girlfriend

  • Object:

    Poster

  • Place of origin:

    UK (published)

  • Date:

    ca. 1943-1944 (published)

  • Artist/Maker:

    Mount, (Edward) Reginald, born 1906 - died 1979 (designer)
    Ministry of Information (publisher)
    Ministry of Health and Central Council of Health Education (publisher)

  • Materials and Techniques:

    Colour lithograph

  • Museum number:

    E.2914-1995

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 70, box D

  • Image unavailable

The British Ministry of Health's campaign against the spread of venereal disease (VD) during the Second World War of 1939-1945 warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'VD. The "easy" girlfriend' is a grim reminder of the ever-presence of syphilis in what seems a macabre trio of death (symbolised by the skull), exotic sexual encounter (in the fleshy , sexual orchid) and feminine attraction (the pink veil).

Physical description

Portrait format poster.Black ground. Upper right corner the letters VD printed in grey; to the upper left a skull wearing a floral and netted pink hat, with the words "Hello boyfriend, coming MY way?" Below, a text printed in white on a grey ground : "The 'easy' girlfriend ...." warns of the dangers of venereal disease and advises treatment.

Place of Origin

UK (published)

Date

ca. 1943-1944 (published)

Artist/maker

Mount, (Edward) Reginald, born 1906 - died 1979 (designer)
Ministry of Information (publisher)
Ministry of Health and Central Council of Health Education (publisher)

Materials and Techniques

Colour lithograph

Dimensions

Height: 378 mm sheet, Width: 254 mm sheet

Production Note

Produced by the Ministry of Information for the Ministry of Health and the Central Council of Health Education

Reason For Production: Commission

Materials

Paper; Printing ink

Techniques

Colour lithography

Subjects depicted

Women; Propaganda; United Kingdom; Prostitution; Skulls; Sexuality; Prostitutes; Health and Safety; Servicemen; Venereal Disease; Costume:hats

Categories

Prints; Propaganda; Health

Production Type

Mass produced

Collection code

PDP

Qr_O76203
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