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Broads. Holidays Afloat

  • Object:

    Poster

  • Place of origin:

    Great Britain (issued)
    London (printed)

  • Date:

    1926 (issued)

  • Artist/Maker:

    Lingstrom, Freda, born 1893 - died 1989 (artist)
    London and North Eastern Railway (issuer)
    The Avenue Press (printer)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Given by the London and North Eastern Railway Co., Ltd.

  • Museum number:

    E.1996-1926

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 70, box 17

Frida Lingstrom had a very successful career in television after initially working as a freelance graphic designer from 1922. Her first clients were various railway companies including the London & North Eastern Railway, the Underground Group and the Norwegian state railway. In 1950, along with her partner, Maria Bird, she created Andy Pandy. This was followed up rapidly by The Flowerpot Men and other hit shows which led to her appointment as director of BBC Children's Television in 1951, a post she held until 1956. After the BBC she continued to write books for children and lived in Westerham, Kent until the age of 95.

Physical description

Colour lithograph poster advertising literature and information about holidaying on The Broads. It features a central stylised image of three small sailing boats on green and white undulating bands of water. There is a wide, bright red surrounding border to the image on which the promotional text is lettered.

Place of Origin

Great Britain (issued)
London (printed)

Date

1926 (issued)

Artist/maker

Lingstrom, Freda, born 1893 - died 1989 (artist)
London and North Eastern Railway (issuer)
The Avenue Press (printer)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'HOLIDAYS / AFLOAT / LONDON & NORTH / EASTERN RAILWAY / ILLUSTRATED / LITERATURE AND / FULL INFORMATION / FROM ANY L.N.E.R / OFFICE OR AGENCY'
Lettered in white in bottom-right corner of sheet.

'PUBLISHED BY THE LONDON AND NORTH-EASTERN RAILWAY PRINTED IN ENGLAND PRINTED BY THE AVENUE PRESS, LONDON, W.C.2'
Lettered along bottom edge of sheet.

'Freda Lingstrom,'
Signature in green, in top-left corner of central image.

'BROADS'
Lettered in white across top of design.

Dimensions

Height: 100.2 cm, Width: 62.9 cm

Descriptive line

'Broads. Holidays Afloat'. Colour lithograph poster designed by Freda Lingstrom and issued by the London and North Eastern Railway, Great Britain, ca.1926.

Bibliographic References (Citation, Note/Abstract, NAL no)

Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1926, London: Board of Education, 1927.

Materials

Lithographic ink

Techniques

Colour lithography

Subjects depicted

Holiday; Sailing boats

Categories

Prints; Advertising; Entertainment & Leisure; Transport; Posters

Collection

Prints, Drawings & Paintings Collection

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