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Poster - Would you be more careful if it was you that got pregnant?
  • Would you be more careful if it was you that got pregnant?
    Atherton, Bill
  • Enlarge image

Would you be more careful if it was you that got pregnant?

  • Object:

    Poster

  • Place of origin:

    United Kingdom (printed)

  • Date:

    1969 (printed)

  • Artist/Maker:

    Atherton, Bill (art director)
    Sinclair, Jeremy (copywriter)
    Brooking, Alan, born 1928 (photographer)
    Cramer Saatchi (advertising agency)

  • Materials and Techniques:

    Offset lithograph on paper

  • Credit Line:

    Given by Saatchi & Saatchi Advertising. Reproduced courtesy of Alan Brooking

  • Museum number:

    E.755-1997

  • Gallery location:

    In Storage

This is a poster promoting contraception, issued by the Family Planning Association. The poster reminded men of the risk of unwanted pregnancy at a time when it was often claimed that ‘sexual liberation’ was transforming British life. A very well-known image, it was reused by the Newspaper Publishers Association in 1991 to illustrate the power of advertising.

Physical description

Poster

Place of Origin

United Kingdom (printed)

Date

1969 (printed)

Artist/maker

Atherton, Bill (art director)
Sinclair, Jeremy (copywriter)
Brooking, Alan, born 1928 (photographer)
Cramer Saatchi (advertising agency)

Materials and Techniques

Offset lithograph on paper

Dimensions

Height: 1675 mm, Width: 1115 mm

Descriptive line

Poster of a pregnant man for the Health Education Council

Materials

Printing ink

Techniques

Printing

Subjects depicted

Pregnancy; Birth control; Advertisements

Categories

Prints; Birth; Posters

Collection

Prints, Drawings & Paintings Collection

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