After 1945, many of the technological developments of the war effort were redirected to industry, and fashion, as a vital economic force, benefitted. Fashions become more accessible to an increasingly affluent society and the importance of accessorising and colour co-ordinating was demonstrated by the number of publications and magazine features on the subject. Companies and shops began to specialise in selling handbags and matching ensemble to accessories was very fashionable. Companies such as Rayne provided a special dyeing service, commissioning many handbags from H. Wald & Co. This handbag was dyed to match a Norman Hartnell evening ensemble.