Smirnoff. The Other Side; Gargoyles
- Object:
Poster
- Place of origin:
UK (printed)
- Date:
1994 (printed)
- Artist/Maker:
Campbell, Brian, born 1966 (art director)
Parsons, Mike, born 1957 (photographer)
Falla, Paul, born 1965 (copywriter)
Lowe Howard-Spink (advertising agency) - Materials and Techniques:
Colour offset lithograph on paper
- Credit Line:
Given by Gilbey Vintners Ltd. Reproduced courtesy of Lowe Howard-Spink
- Museum number:
E.2216-1997
- Gallery location:
In Storage
This is a poster advertising Smirnoff vodka. The ‘through the bottle’ campaign was launched in early 1993. So far, more than 40 different versions have been issued, 75 per cent of which have been used globally. The ‘gargoyle’ poster has run in more than 20 different markets, covering Europe, America and Asia. Its global success lies largely in the flexibility of this simple concept and its lack of copy. It establishes the brand as a witty, stylish drink with a subtle edge to it.
