Or are you looking for Search the Archives?

Please complete the form to email this item.

Poster - Olympic Games
  • Olympic Games
    Hjörtzberg, Olle, born 1872 - died 1959
  • Enlarge image

Olympic Games

  • Object:


  • Place of origin:

    Sweden (printed)

  • Date:

    1911 (printed)

  • Artist/Maker:

    Hjörtzberg, Olle, born 1872 - died 1959 (artist)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Given by the Editor of <i>Commercial Art and Industry</i>. Reproduced courtesy of the International Olympic Committee

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 85, box 74

A poster advertising the Olympic Games held in Stockholm from 29 June to 22 July 1912. In this, the first official Olympics poster, Olle Hjörtzberg portrays the male body as a perfect machine, a symbol of supremacy. The original design, featuring nude athletes, was replaced by this version, in which strategically placed streamers have been added. The poster was printed in 16 languages and three formats, though it was not distributed to countries where it was considered the image might be thought too daring.

Physical description


Place of Origin

Sweden (printed)


1911 (printed)


Hjörtzberg, Olle, born 1872 - died 1959 (artist)

Materials and Techniques

Colour lithograph


Height: 1048 mm sheet, Width: 747 mm sheet

Descriptive line

Poster by Hjortzberger for 1912 Olympic Games in Stockholm, Sweden

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum, Department of Engraving, Illustration and Design, Accessions 1912, London, Printed for His Majesty’s Stationery Office 1913


Printing ink



Subjects depicted



Sport; Posters; Olympics


Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.