My Goodness My Guinness
Poster
1940 (printed)
1940 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising Guinness. John Gilroy (1898-1985) invented many memorable Guinness characters. Perhaps the most popular of these were those in his zoo-keeper series (from 1935), which he created after a visit to Bertram Mills’s Circus. He depicted himself as the zoo-keeper. These humorous posters were successful ‘reminder’ advertising, that ‘Guinness is good for you’. They continued into the 1950s. This particular poster was first issued in 1935 and then adapted for the Second World War.
Object details
| Categories | |
| Object type | |
| Title | My Goodness My Guinness (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | 'My Goodness My Guinness' [sea lion design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. Designed by John Gilroy. Great Britain. 1940. |
| Physical description | 'My Goodness My Guinness' [sea lion design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. |
| Dimensions |
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| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Production | This design was first issued in 1936, and adapted for the Second World War. |
| Subjects depicted | |
| Summary | This is a poster advertising Guinness. John Gilroy (1898-1985) invented many memorable Guinness characters. Perhaps the most popular of these were those in his zoo-keeper series (from 1935), which he created after a visit to Bertram Mills’s Circus. He depicted himself as the zoo-keeper. These humorous posters were successful ‘reminder’ advertising, that ‘Guinness is good for you’. They continued into the 1950s. This particular poster was first issued in 1935 and then adapted for the Second World War. |
| Associated object | E.149-1973 (Version) |
| Bibliographic reference | Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1 |
| Other number | 16/A8 - V&A microfiche |
| Collection | |
| Accession number | E.129-1973 |
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| Record created | March 3, 2003 |
| Record URL |
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