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Poster - My Goodness My Guinness
  • My Goodness My Guinness
    Gilroy, John MA, ARCA, FRSA, born 1898 - died 1985
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My Goodness My Guinness

  • Object:

    Poster

  • Place of origin:

    United Kingdom (printed)

  • Date:

    1940 (printed)

  • Artist/Maker:

    Gilroy, John MA, ARCA, FRSA, born 1898 - died 1985 (artist)

  • Materials and Techniques:

    Colour lithograph on paper

  • Credit Line:

    Given by Ogilvy Benson & Mather Ltd.

  • Museum number:

    E.129-1973

  • Gallery location:

    Prints & Drawings Study Room, room 514, case PR, shelf 57, box R

This is a poster advertising Guinness. John Gilroy (1898-1985) invented many memorable Guinness characters. Perhaps the most popular of these were those in his zoo-keeper series (from 1935), which he created after a visit to Bertram Mills’s Circus. He depicted himself as the zoo-keeper. These humorous posters were successful ‘reminder’ advertising, that ‘Guinness is good for you’. They continued into the 1950s. This particular poster was first issued in 1935 and then adapted for the Second World War.

Physical description

'My Goodness My Guinness' [sea lion design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd..

Place of Origin

United Kingdom (printed)

Date

1940 (printed)

Artist/maker

Gilroy, John MA, ARCA, FRSA, born 1898 - died 1985 (artist)

Materials and Techniques

Colour lithograph on paper

Dimensions

Height: 1525 mm, Width: 1025 mm

Descriptive line

'My Goodness My Guinness' [sea lion design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. Designed by John Gilroy. Great Britain. 1940.

Bibliographic References (Citation, Note/Abstract, NAL no)

Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Production Note

This design was first issued in 1936, and adapted for the Second World War.

Materials

Printing ink

Techniques

Colour lithography

Subjects depicted

Sea lion; Drinking; Guinness; Advertisement; Soldier (Guardsman)

Categories

Prints; Drinking; Advertising; Posters

Collection

Prints, Drawings & Paintings Collection

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