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Poster - Hart Schaffner & Marx clothes for men
  • Hart Schaffner & Marx clothes for men
    Penfield, Edward, born 1866 - died 1925
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Hart Schaffner & Marx clothes for men

  • Object:

    Poster

  • Place of origin:

    United States (printed)

  • Date:

    ca. 1910 (printed)

  • Artist/Maker:

    Penfield, Edward, born 1866 - died 1925 (artist)

  • Materials and Techniques:

    Colour lithograph on paper

  • Credit Line:

    Given by H. L. Sparks, Esq.

  • Museum number:

    E.130-1925

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 77, box D

This is a poster for Hart Schaffner & Marx, who made hand-tailored clothing for men. Book and magazine publishers, who knew the value of good illustration, led a change in American poster advertising in the 1890s. They were aware of the French ‘artistic’ poster and recognised the need for distinctive images aimed at the leisured, educated and wealthy classes. These images would distinguish their productions from the rapidly expanding mass of publications. The designs of Edward Penfield (1866-1925) were a complete contrast to the printers’ realistic detailed imagery with stippled shading. His images are distinguished by sensitive pen outlines, blocks of a limited number of colours and simple compositions.

Physical description

Poster advertising the American menswear company Hart, Schaffner & Marx. It depicts a man and woman dancing, with a table of people and a three-piece band in the background. The man is wearing a suit and the woman is wearing a yellow dress with a purple sash, and a yellow and purple hat.

Place of Origin

United States (printed)

Date

ca. 1910 (printed)

Artist/maker

Penfield, Edward, born 1866 - died 1925 (artist)

Materials and Techniques

Colour lithograph on paper

Dimensions

Height: 592 mm, Width: 637 mm

Descriptive line

Poster, 'Hart Schaffner & Marx Clothes for men' by Edward Penfield, USA, ca. 1910

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1925, London: Board of Education, 1926.

Materials

Paper (fiber product)

Techniques

Colour lithography

Subjects depicted

Dancers; Musicians; Clothing; Advertisements

Categories

Prints; Entertainment & Leisure; Fashion; Footwear; Hats & headwear; Posters

Collection

Prints, Drawings & Paintings Collection

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