Hart Schaffner & Marx clothes for men

Poster
ca. 1910 (printed)
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

This is a poster for Hart Schaffner & Marx, who made hand-tailored clothing for men. Book and magazine publishers, who knew the value of good illustration, led a change in American poster advertising in the 1890s. They were aware of the French ‘artistic’ poster and recognised the need for distinctive images aimed at the leisured, educated and wealthy classes. These images would distinguish their productions from the rapidly expanding mass of publications. The designs of Edward Penfield (1866-1925) were a complete contrast to the printers’ realistic detailed imagery with stippled shading. His images are distinguished by sensitive pen outlines, blocks of a limited number of colours and simple compositions.


object details
Categories
Object Type
Materials and Techniques
Colour lithograph on paper
Brief Description
Poster, 'Hart Schaffner & Marx Clothes for men' by Edward Penfield, USA, ca. 1910
Physical Description
Poster advertising the American menswear company Hart, Schaffner & Marx. It depicts a man and woman dancing, with a table of people and a three-piece band in the background. The man is wearing a suit and the woman is wearing a yellow dress with a purple sash, and a yellow and purple hat.
Dimensions
  • Height: 592mm
  • Width: 637mm
Credit line
Given by H. L. Sparks, Esq.
Subjects depicted
Summary
This is a poster for Hart Schaffner & Marx, who made hand-tailored clothing for men. Book and magazine publishers, who knew the value of good illustration, led a change in American poster advertising in the 1890s. They were aware of the French ‘artistic’ poster and recognised the need for distinctive images aimed at the leisured, educated and wealthy classes. These images would distinguish their productions from the rapidly expanding mass of publications. The designs of Edward Penfield (1866-1925) were a complete contrast to the printers’ realistic detailed imagery with stippled shading. His images are distinguished by sensitive pen outlines, blocks of a limited number of colours and simple compositions.
Bibliographic Reference
Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1925, London: Board of Education, 1926.
Collection
Accession Number
E.130-1925

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest Feedback

record createdMarch 3, 2003
Record URL