Hart Schaffner & Marx clothes for men
Poster
ca. 1910 (printed)
ca. 1910 (printed)
On display at V&A South Kensington
Prints & Drawings Study Room, level C| Artist/Maker | |
| Place Of Origin |
This is a poster for Hart Schaffner & Marx, who made hand-tailored clothing for men. Book and magazine publishers, who knew the value of good illustration, led a change in American poster advertising in the 1890s. They were aware of the French ‘artistic’ poster and recognised the need for distinctive images aimed at the leisured, educated and wealthy classes. These images would distinguish their productions from the rapidly expanding mass of publications. The designs of Edward Penfield (1866-1925) were a complete contrast to the printers’ realistic detailed imagery with stippled shading. His images are distinguished by sensitive pen outlines, blocks of a limited number of colours and simple compositions.
object details
| Categories | |
| Object Type | |
| Materials and Techniques | Colour lithograph on paper |
| Brief Description | Poster, 'Hart Schaffner & Marx Clothes for men' by Edward Penfield, USA, ca. 1910 |
| Physical Description | Poster advertising the American menswear company Hart, Schaffner & Marx. It depicts a man and woman dancing, with a table of people and a three-piece band in the background. The man is wearing a suit and the woman is wearing a yellow dress with a purple sash, and a yellow and purple hat. |
| Dimensions |
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| Credit line | Given by H. L. Sparks, Esq. |
| Subjects depicted | |
| Summary | This is a poster for Hart Schaffner & Marx, who made hand-tailored clothing for men. Book and magazine publishers, who knew the value of good illustration, led a change in American poster advertising in the 1890s. They were aware of the French ‘artistic’ poster and recognised the need for distinctive images aimed at the leisured, educated and wealthy classes. These images would distinguish their productions from the rapidly expanding mass of publications. The designs of Edward Penfield (1866-1925) were a complete contrast to the printers’ realistic detailed imagery with stippled shading. His images are distinguished by sensitive pen outlines, blocks of a limited number of colours and simple compositions. |
| Bibliographic Reference | Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1925, London: Board of Education, 1926. |
| Collection | |
| Accession Number | E.130-1925 |
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| record created | March 3, 2003 |
| Record URL |