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Hart Schaffner & Marx clothes for men
Penfield, Edward, born 1866 - died 1925 - Enlarge image
Hart Schaffner & Marx clothes for men
- Object:
Poster
- Place of origin:
United States (printed)
- Date:
ca. 1910 (printed)
- Artist/Maker:
Penfield, Edward, born 1866 - died 1925 (artist)
- Materials and Techniques:
Colour lithograph on paper
- Credit Line:
Given by H. L. Sparks, Esq.
- Museum number:
E.130-1925
- Gallery location:
Prints & Drawings Study Room, level C, case Y, shelf 77, box D
This is a poster for Hart Schaffner & Marx, who made hand-tailored clothing for men. Book and magazine publishers, who knew the value of good illustration, led a change in American poster advertising in the 1890s. They were aware of the French ‘artistic’ poster and recognised the need for distinctive images aimed at the leisured, educated and wealthy classes. These images would distinguish their productions from the rapidly expanding mass of publications. The designs of Edward Penfield (1866-1925) were a complete contrast to the printers’ realistic detailed imagery with stippled shading. His images are distinguished by sensitive pen outlines, blocks of a limited number of colours and simple compositions.
