Olio d'Oliva

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Artist/Maker	Metlicovitz, Leopoldo (artist)
Place of origin	Italy (printed)

This is a poster for a brand of Italian olive oil. It was printed by the music publisher and printer G. Ricordi & Co. of Milan, the company that was so important in promoting the Italian poster. Ricordi commissioned work from nearly all the leading poster artists, such as Leopoldo Metlicovitz (1868-1944) and Franz Laskoff. They also printed high-quality commercial posters for manufacturers. Metlicovitz began working with the company in 1892.

Object details

Categories	Prints Eating Labels & Packaging Posters SCRAN
Object type	Poster
Title	Olio d'Oliva (assigned by artist)
Materials and techniques	Colour lithograph on paper Printing Ink Printing
Brief description	Poster by Leopoldo Metlicovitz advertising olive oil (Olio D'Oliva). Italy, ca. 1905-10.
Physical description	Poster
Dimensions	Height: 1000mm Width: 679mm
Credit line	Copyright Casa Ricordi Historical Archive
Subjects depicted	Advertisements Olive Oil Olive Press Olives
Summary	This is a poster for a brand of Italian olive oil. It was printed by the music publisher and printer G. Ricordi & Co. of Milan, the company that was so important in promoting the Italian poster. Ricordi commissioned work from nearly all the leading poster artists, such as Leopoldo Metlicovitz (1868-1944) and Franz Laskoff. They also printed high-quality commercial posters for manufacturers. Metlicovitz began working with the company in 1892.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.406-1982

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Record created	March 3, 2003
Record URL	https://collections.vam.ac.uk/item/O75687/olio-doliva-poster-metlicovitz-leopoldo/

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