Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, room 514 , Case PR, Shelf 165, Box L

Bières De La Meuse

Poster
1897 (printed)
Artist/Maker
Place Of Origin

From 1888 to 1913 the Moravian artist Alphonse Mucha (1860-1939) was based in Paris, where his poster designs were printed by Champénois. Their relationship highlights the key role of the printer in artistic posters. Champénois put Mucha under contract in order to upgrade his business, and to attract prestigious clients, such as Job and Bières de la Meuse. Champénois exerted enormous pressure on Mucha in the process. He also resold Mucha's designs to other clients and printed collector's editions in order to maximise his financial returns.
read A short history of the poster A rich and accessible art form, our collection of pictoral posters charts global concerns, popular tastes and artistic and technological developments across two centuries.
object details
Categories
Object Type
Materials and Techniques
Colour lithograph
Brief Description
Poster by Alphonse Mucha entitled 'Bières De La Meuse'. France, 1897.
Physical Description
Colour lithograph depicting a woman with long flowing hair holding a tankard filled with frothy beer.
Dimensions
  • Height: 1518mm
  • Width: 1048mm
Style
Credit line
Copyright ADAGP, Paris, and DACS, London 1997
Summary
From 1888 to 1913 the Moravian artist Alphonse Mucha (1860-1939) was based in Paris, where his poster designs were printed by Champénois. Their relationship highlights the key role of the printer in artistic posters. Champénois put Mucha under contract in order to upgrade his business, and to attract prestigious clients, such as Job and Bières de la Meuse. Champénois exerted enormous pressure on Mucha in the process. He also resold Mucha's designs to other clients and printed collector's editions in order to maximise his financial returns.
Collection
Accession Number
E.78-1956

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record createdFebruary 28, 2003
Record URL