Levi's
Poster
1973 (printed)
1973 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster for jeans made by Levi-Strauss Europe. This poster succinctly advertises the skin-tight fit of Levi jeans by use of colour photography and the Levi logo. The choice of imagery also reflects the ‘sexual liberation’ of the late 1960s and early 1970s. At this period, denim jeans and nudity were synonymous with youth and rebellion.
Object details
| Categories | |
| Object type | |
| Title | Levi's (assigned by artist) |
| Materials and techniques | Colour offset lithograph on paper |
| Brief description | Poster by Ida van Bladel for Levi jeans. Belgium, 1973. |
| Physical description | Poster |
| Dimensions |
|
| Credit line | Given by Felix Gluck, Editor of Modern Publicity. Reproduced courtesy of Levi Strauss & Co. |
| Subjects depicted | |
| Summary | This is a poster for jeans made by Levi-Strauss Europe. This poster succinctly advertises the skin-tight fit of Levi jeans by use of colour photography and the Levi logo. The choice of imagery also reflects the ‘sexual liberation’ of the late 1960s and early 1970s. At this period, denim jeans and nudity were synonymous with youth and rebellion. |
| Collection | |
| Accession number | E.1546-1979 |
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| Record created | February 26, 2003 |
| Record URL |
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