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Poster - Levi's

Levi's

  • Object:

    Poster

  • Place of origin:

    Belgium (printed)

  • Date:

    1973 (printed)

  • Artist/Maker:

    van Bladel, Ida, born 1931 (artist)

  • Materials and Techniques:

    Colour offset lithograph on paper

  • Credit Line:

    Given by Felix Gluck, Editor of <i>Modern Publicity</i>. Reproduced courtesy of Levi Strauss & Co.

  • Museum number:

    E.1546-1979

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2F, shelf DR108

This is a poster for jeans made by Levi-Strauss Europe. This poster succinctly advertises the skin-tight fit of Levi jeans by use of colour photography and the Levi logo. The choice of imagery also reflects the ‘sexual liberation’ of the late 1960s and early 1970s. At this period, denim jeans and nudity were synonymous with youth and rebellion.

Physical description

Poster

Place of Origin

Belgium (printed)

Date

1973 (printed)

Artist/maker

van Bladel, Ida, born 1931 (artist)

Materials and Techniques

Colour offset lithograph on paper

Dimensions

Height: 942 mm, Width: 648 mm

Descriptive line

Poster by Ida van Bladel for Levi jeans. Belgium, 1973.

Materials

Printing ink

Techniques

Printing

Subjects depicted

Women; Jeans; Nudes

Categories

Prints; Fashion; Advertising; Posters

Collection

Prints, Drawings & Paintings Collection

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