Levi's thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case MB2F, Shelf DR108

Levi's

Poster
1973 (printed)
Artist/Maker
Place Of Origin

This is a poster for jeans made by Levi-Strauss Europe. This poster succinctly advertises the skin-tight fit of Levi jeans by use of colour photography and the Levi logo. The choice of imagery also reflects the ‘sexual liberation’ of the late 1960s and early 1970s. At this period, denim jeans and nudity were synonymous with youth and rebellion.


object details
Categories
Object Type
Materials and Techniques
Colour offset lithograph on paper
Brief Description
Poster by Ida van Bladel for Levi jeans. Belgium, 1973.
Physical Description
Poster
Dimensions
  • Height: 942mm
  • Width: 648mm
Credit line
Given by Felix Gluck, Editor of Modern Publicity. Reproduced courtesy of Levi Strauss & Co.
Subjects depicted
Summary
This is a poster for jeans made by Levi-Strauss Europe. This poster succinctly advertises the skin-tight fit of Levi jeans by use of colour photography and the Levi logo. The choice of imagery also reflects the ‘sexual liberation’ of the late 1960s and early 1970s. At this period, denim jeans and nudity were synonymous with youth and rebellion.
Collection
Accession Number
E.1546-1979

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record createdFebruary 26, 2003
Record URL