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Poster - Hello boys. The one and only Wonderbra
  • Hello boys. The one and only Wonderbra
    Rose, Nigel
  • Enlarge image

Hello boys. The one and only Wonderbra

  • Object:

    Poster

  • Place of origin:

    United Kingdom (printed)

  • Date:

    1994 (printed)

  • Artist/Maker:

    Rose, Nigel (art director)
    Rose, Nigel (copywriter)
    von Unwerth, Ellen (photographer)
    TBWA (advertising agency)

  • Materials and Techniques:

    Offset lithograph on paper

  • Credit Line:

    Given by TBWA. Reproduced courtesy of Playtex

  • Museum number:

    E.872-1997

  • Gallery location:

    Prints & Drawings Study Room, level C, case TOASTRACK

This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. This is a reduced version of the huge 48-sheet poster pasted up on the hoardings. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’

Physical description

Poster

Place of Origin

United Kingdom (printed)

Date

1994 (printed)

Artist/maker

Rose, Nigel (art director)
Rose, Nigel (copywriter)
von Unwerth, Ellen (photographer)
TBWA (advertising agency)

Materials and Techniques

Offset lithograph on paper

Dimensions

Height: 607 mm, Width: 304 mm

Descriptive line

'Hello Boys. The one and only Wonderbra' poster for Wonderbra, TBWA, 1994

Materials

Printing ink

Techniques

Printing

Subjects depicted

Advertisements; Underwear

Categories

Underwear; Prints; Fashion; Posters

Collection

Prints, Drawings & Paintings Collection

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