Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case TST

Hello boys. The one and only Wonderbra

Poster
1994 (printed)
Artist/Maker
Place Of Origin

This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. This is a reduced version of the huge 48-sheet poster pasted up on the hoardings. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’


object details
Categories
Object Type
Materials and Techniques
Offset lithograph on paper
Brief Description
'Hello Boys. The one and only Wonderbra' poster for Wonderbra, TBWA, 1994
Physical Description
Poster
Dimensions
  • Height: 607mm
  • Width: 304mm
Credit line
Given by TBWA. Reproduced courtesy of Playtex
Subjects depicted
Summary
This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. This is a reduced version of the huge 48-sheet poster pasted up on the hoardings. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’
Collection
Accession Number
E.872-1997

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record createdFebruary 26, 2003
Record URL